Anyone else want to weigh in on the discussion as to whether "linoid" is a marketing scam and just another way of saying "air-cushion" do you think there is no difference between the USPCC decks? Comment on this video and let your voice be heard.
+ comment on the youtube page, don't clutter the forum.
This question has been asked and answered here already. Look at the "Fact or Fiction" sticky topic in the Plethora.
Short answer: there may have been a separate finish years ago, but today all the standard USPC brands get the same coating applied with the only difference being whether the paper is embossed (Air Cushion, Linoid, Cambric, Linen) or not (Ivory, Smooth). The embossing was once done with cloth rollers in the coating itself, whereas today it's done with metal rollers into the paper. The names are retained for marketing purposes.
There are only two exceptions.
Mavericks - which USPC contracts out to a Chinese printer.
Decks like the Bicycle Archangels or the Bicycle Eco Edition, which use a starch-based finish on 100% recycled paper colored with vegetable-based inks.