White Artisans - theory11

[Joker and the Thief]

So... It's a new version of one of theory11's most beautiful decks...
What do you expect it to be like?

I think it'll be extraordinary.

[agera94]

I have no problem if they're limited so long as they're not another centurions or white monarch site crash. Overall I wasn't too pleased with the first artisans; their greenish yellow backs just don't appeal to me.

[BiggerDee]

I personally love the black Artisans and although I don't think that the whites will be anywhere near as nice, I'll be in. The embossing and gold foil against the black tuck box is a thing of beauty, especially with the beautiful spade design. I agree that the color of the card backs could have been a bit better but overall, a beautiful deck. I would love to be very wrong and see that the white scheme is even better than the black one. Just a few more days and we will find out!

[Card Player]

The way T11 is advertising the deck (hot and heavy) I really hope for the sake of everyone they are not limited. I don't think they will be either. Artisans are a very successful brand for t11, they should want to sell as many as they can. Making another "limited" white deck is going to the Water Well too often for T11.

In terms of better or worse then the black edition, probably the only change besides the color would be a reduction in the thickness of the box quality.

[Don Boyer]

The way T11 is advertising the deck (hot and heavy) I really hope for the sake of everyone they are not limited. I don't think they will be either. Artisans are a very successful brand for t11, they should want to sell as many as they can. Making another "limited" white deck is going to the Water Well too often for T11.

In terms of better or worse then the black edition, probably the only change besides the color would be a reduction in the thickness of the box quality.

Hot and heavy advertising?  I only found out about it here, today!  All I've seen is a few FB posts and a video.

T11 has toned down their advertising since the initial release of the Monarchs.

I'd guess - strictly a guess - that this isn't going to be a rare release.  They've had some trouble with their most recent - White Monarchs ring a bell to anyone?

[Card Player]

The way T11 is advertising the deck (hot and heavy) I really hope for the sake of everyone they are not limited. I don't think they will be either. Artisans are a very successful brand for t11, they should want to sell as many as they can. Making another "limited" white deck is going to the Water Well too often for T11.

In terms of better or worse then the black edition, probably the only change besides the color would be a reduction in the thickness of the box quality.

Hot and heavy advertising?  I only found out about it here, today!  All I've seen is a few FB posts and a video.

T11 has toned down their advertising since the initial release of the Monarchs.

I'd guess - strictly a guess - that this isn't going to be a rare release.  They've had some trouble with their most recent - White Monarchs ring a bell to anyone?

3 tweets yesterday which consist of 2 photos and 1 teaser video. Don't get me wrong, I'm not complaining about that. Just using it to support why it would be foolish to have done so (hot and heavy) if these are limited (crashes, customer agrivation, claims of overhype).

[Collector]

We all see that it is a white edition of Artisans. And we all see that there is no difference in elements of design (only color). Right?

A rhetorical question "Can someone explain me than for what purpose all tose semi-hiden pictures in this particular case?".

Some children's games for infants.

[Don Boyer]

3 tweets yesterday which consist of 2 photos and 1 teaser video. Don't get me wrong, I'm not complaining about that. Just using it to support why it would be foolish to have done so (hot and heavy) if these are limited (crashes, customer agrivation, claims of overhype).

I wouldn't call three tweets about a week before release a massive ad campaign.

We all see that it is a white edition of Artisans. And we all see that there is no difference in elements of design (only color). Right?

A rhetorical question "Can someone explain me than for what purpose all tose semi-hiden pictures in this particular case?".

Some children's games for infants.

Agreed.  It's silly, really.  All those teaser photos campaigns are lame.

[MrMollusk]

Who does T11 think they're fooling with the teaser photos?

We all saw this coming from day one of the Black Artisans.

[Paul Carpenter]

So... It's a new version of one of theory11's most beautiful decks...
What do you expect it to be like?

I expect it to be identical to the ones I already have, except white background. That's pretty much it...as with all the standard color changes these days...

[BiggerDee]

Although T11 may not have covered us up with tweets and FB posts, if you follow a lot of card collectors/sties/clubs/designers/et cetera, it's all over the place. I've seen dozens of posts and e-mails about it. T11 doesn't have to do all of the work themselves...they put the info out there and it spreads like wildfire due to people forwarding/posting the info in one way or another.

[Don Boyer]

Although T11 may not have covered us up with tweets and FB posts, if you follow a lot of card collectors/sties/clubs/designers/et cetera, it's all over the place. I've seen dozens of posts and e-mails about it. T11 doesn't have to do all of the work themselves...they put the info out there and it spreads like wildfire due to people forwarding/posting the info in one way or another.

Well, that's not T11 hyping it - that's US hyping it.  The modern custom card hobby skews to a younger demographic and they tend to get dramatically excited more easily.

[BiggerDee]

Don, that's it EXACTLY!

[Don Boyer]

Don, that's it EXACTLY!

Hard to blame T11 for that now, ain't it? 

[Card Player]

Got a good laugh at this weeks expose. I know Andrei reads these boards. I have to say its comical that he pokes fun at some of us (limited/unlimited, teaser/show the box but no cards even though we know what they look like already). A good laugh indeed. Well Played Andrei.

http://media.theory11.com/8407-expos%C3%A9---necessary-luxuries

[Joker and the Thief]

Unlimited, people. According to Andrei.

[lyle]

Hey guys!

Its me again. I lurk around here sometimes. Just thought I would throw a little something out there for you. We do advertise, and when we have a big product getting ready to roll out, we stress it more than normal. It is a part of selling a product. The Monarch deck has had the largest hype to date, simply put, because it had the potential to be the greatest deck release we ever had. It has since become, by far, our best selling deck. It has also ended up in more than one movie, in the hands of professional magicians around the world. and into places in the design world we never expected. The Artisans have, in our opinion, the highest potential of any theory11 deck since the Monarchs. We were recently blown away when David Copperfield called these cards "the greatest playing cards ever produced" in his interview with Departures Magazine. We are honored and thrilled by this.

The White Artisan deck should have been expected, as was pointed out. We didn't label the original deck "Black Edition" for no reason. The plan from the beginning was to have more than one color of this deck. It was not just an add-on, but rather a completion of the original idea. The deck is the same, except color. Don't go looking for the next big thing in playing card evolution. We all seem to get caught up in this idea that the next deck of playing cards is going to magically create world peace or solve world hunger. They are just playing cards. That said, the Artisan White Edition is another member of the Artisan family, and these cards represent where theory11 is currently at in our progress of improvement. We strive to be better and better every time we produce a new deck, and when you get your hands on the Artisan White Edition deck, you will both see and feel what these cards mean to us.

Factoids, just for confirmation's sake:

Artisan: White Edition decks are unlimited.
They will cost the same as the previous Artisan: Black Edition.
They will be available Friday, 11 AM EST at http://www.theory11.com/playingcards/white-artisans

There will be limited edition decks again in the future. Our customers want them. That said, this is not that moment. We are not the least bit afraid of a limited release, and we are more than ready for the next one. It is simply not yet the time for it.

Keep it real guys. Hit me up with any questions.

// L

[MrMollusk]

We all seem to get caught up in this idea that the next deck of playing cards is going to magically create world peace or solve world hunger.

No, but the Charity Water and Animal Kingdom decks were steps in the right direction! 

Neat series. It it going to be borderless?

[Don Boyer]

We all seem to get caught up in this idea that the next deck of playing cards is going to magically create world peace or solve world hunger.

No, but the Charity Water and Animal Kingdom decks were steps in the right direction! 

Neat series. It it going to be borderless?

Well, he did say no changes but the color - but since the border's also white...  It will have a white border that blends into the back design! 

Lyle, thanks for stopping by and please feel free to be more than just a lurker.  We love hearing from company reps such as yourself, especially when they're helping to set the record straight and give us news about their new products.  Come back ANY TIME you like, comment on anything you like!

[lyle]

Well, he did say no changes but the color - but since the border's also white...  It will have a white border that blends into the back design! 

Lyle, thanks for stopping by and please feel free to be more than just a lurker.  We love hearing from company reps such as yourself, especially when they're helping to set the record straight and give us news about their new products.  Come back ANY TIME you like, comment on anything you like!

Technically, not borderless. You will see the card back design very soon (tonight or tomorrow). We didn't just swap black and white on these cards. What we did makes for a surprisingly bold look. Same design, plus the colors you would expect, but not just a swap of color. There is a white border, and it is very obviously a border.

I will still be around here. I am now with theory11 full time, so you may see me more often. There is always lots going on, and I am happy to shed some light for you.

// L

[mirciusx]

I waited some time to order from T11 and after I saw the release date of the new deck, I waited until today. I was glad to see that this product exists - Luxury Edition, a combination of 2 decks. I ordered two sets. Also saved me to do a choice. Last time I wanted to order wood box was not in stock. I gave them an email and they said they will come back soon. And the wood box did not come alone
I'am sorry that I saw Artisans shirt too late, after I made ​​the order, which emerged with White Artisans. Shirt is really cool