There's no doubt that the Asian market is huge (probably 30% of my cards went there) but I was talking more in general terms of the thematic art. Sure, we are all familiar with the standard court, that's pretty much a given across cultures.
It's just disappointing (to me, maybe no one else cares) that no one yet has taken the leap to reinterpret things and do a custom deck. Samurai, Chinese Emperors, Concubines, there are so many options but instead we get a back design with asian characters and motifs and the king of England on the other side. Boring.