I actually kind of like the idea of releasing a limited product bits at a time. It gives a lot of people a lot of opportunities to get one. I know T11 has done a handful of things (today's website failure among them) that has really left a bad taste in people's mouths about the company, but I'm looking at this leaving prior judgement behind.
I actually DO like the looks of the white monarchs compared to the standard ones. I also have a deep appreciation for quality marketing. Say what you will about T11, say they don't treat their customers right, say they have gone the route of D&D (they aren't selling fingernail clippers yet), the fact remains that they DID upgrade their servers and they still managed to release a product that drew enough hype to crash them. I have to respect that a little bit.
As for their systems crashing... these things happen. Let's be honest, it's A DECK OF CARDS! Nothing more. You run a company, how many people do you really think are gonna wanna buy this deck of cards? So yeah, when you release a deck - for the second time, and you make careful preparations to upgrade you equipment before hand, yet still end up with nearly 2,000 customers hitting a website at the same time. T11 is not Google. They do not make enough money to just throw everything they have into better technology, that stuff isn't cheap. Were there things they could have done better? Yes, but honestly I think they are doing just fine. At the end of the day, if you hate the company so much for their bad PR and Customer Service then don't buy their product. Unless you really want their product, then you have to weigh whether dealing with the company is worth it. Most times it is.