It was mentioned that the back design with side borders is off center purposely by Daniel. He wanted it to be a secret one way back. Don't know if I buy that?
Don't like the logo AoS. The jokers are interesting but who the hell buys a deck because of jokers? Love the colors but I don't get how it resembles 50's/60's casinos. More time could be used to develop the back design and it's positioning. If this was Madison's cardistry deck the branding would have been better but it's not, therefore the name would have made no sense. I do find it ironic seeing Laura London call herself a "hustler" on Twitter. Maybe that's my dirty American mind getting carried away. Lol