I'd like to keep the audience broad including collectors because I want to reach as many people as possible with the deck. I might do what the grid did and offer an upgrade package to USPCC cards if a certain fund goal gets hit. It didn't seem to hurt them (the awesome art didn't hurt either
) and I think they are now the most successful Kickstarter deck out there.
Marketing is very key to the strategy. I've been collecting forum URLs to talk about the deck and looking for ways to advertise through Facebook and google ads. I'd love to find a list of sites to direct marketing and buzz to for the deck. The artist and friend I'm working with, Wen Yu Li, has a huge following online at wen-m.deviantart.com. With over 12,000,000 page views I think we'll get a lot of buzz there once we start showing the cards off. We've worked together for 6 years on our Anima game and I really want to showcase his style on a deck of playing cards.
We've finished the back and are working on finishing the art for the face cards and other elements. I'll create another thread here soon once we get all the parts done so you can see what we've got going. Heck, I'll put a little teaser in here. Let me know what you think of the back.