I've been looking at how people price their decks on Kickstarter (in an attempt to make my own campaigns match up with others costs) and found some interesting data. I thought you guys might be interested in it. I took two ongoing campaigns that are both doing well (Arcana and Gettysburg) and broke down their rewards, using a
base shipping cost of $6/deck + $1/extra deck per order, and assuming that
all prices have US shipping included. Not including early bird rewards.
Arcana |
# of decks and reward price | shipping | price of decks | price of each deck |
1 - $15 | 6 | 9 | 9 |
2 - $25 | 6+1 | 18 | 9 |
3 - $36 | 6+2 | 28 | 9.333 |
4 - $47 | 6+3 | 38 | 9.5 |
12 - $135 | 6+11 | 118 | 9.8333 |
If you take the price point of the decks at each reward level and expand it, you get something like this:
1 deck | 9 |
2 decks | 18 |
3 decks | 28 |
4 decks | 38 |
5 decks | 48 |
6 decks | 58 |
... |
12 decks | 118 |
So you can see that he is charging $9 for the first two decks and then $10 for each deck after that. This ensures that every deck someone buys makes him more money. As of my writing this, Arcana has sold more than 4,000 decks (probably close to 5,000), basing his price on MPC's Air Linen cost that means his is paying around $2.50 per deck to have it printed. Now, lets take a look at Gettysburg.
Gettysburg |
# of decks and reward price | shipping | price of decks | price of each deck |
1 - $11 | 6 | 5 | 5 |
2 - $21 | 6+1 | 14 | 7 |
4 - $42 | 6+3 | 33 | 8.25 |
6 - $63 | 6+5 | 52 | 8.666 |
8 - $84 | 6+7 | 71 | 8.875 |
12 - $105 | 6+11 | 88 | 7.333 |
If you take the price point of the decks at each reward level and expand it, you get something like this:
1 deck | 5 |
2 decks | 14 |
3 decks | 23.5 |
4 decks | 33 |
5 decks | 42.5 |
6 decks | 52 |
7 decks | 61.5 |
8 decks | 71 |
9 decks | 80.5 |
10 decks | 90 |
11 decks | 99.5 |
12 decks | 109 88 |
He sells the first for $5, the second he adds $9, then starts adding $9.5 to each deck after. That is, until he gets to the full block (12 decks) where he gives his backers $22 off the price. That's 3 free decks! As of my writing, he has sold about 400 decks, at MPC's cost for their standard Linen stock, he would be paying about $4.60 a deck.
I think the Arcana pricing structure is pretty solid and it keeps the $25 range at 2 decks, which is what most people want from what I've seen (one deck to play with and one to keep wrapped up).
What are your thoughts?