You are Here:
The Playing Card Collectors' "Bubble"

Author (Read 5233 times)

The Playing Card Collectors' "Bubble"
« on: July 29, 2014, 12:18:07 AM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:
ADMIN NOTE: this topic sprang up in the midst of the topic about the upcoming release for the Kings Wild deck by Brendan Hong, the Hive, as the discussion touched on price point ($18 per deck plus shipping/handling for a two-color series with each of the two colors printed in quantities below 1,000 units) and the oft-mentioned "playing card bubble" that collectors have talked about for many months.  I broke it off the main topic as it clearly covers a much broader area of discussion and was thus cluttering the topic covering just the one new deck design.

Rough timing for those of us in Asia, but worth waking up for, I think! =)

Thanks for the comment and I'm glad to hear it. It's been a lot of work to create the deck, but the joy is see the other interest in it. I'm going to try to run a contest or something for a signed deck from me for The Hive. I've just got to think the logistics through first.

I think that it's a gorgeous deck, but that price tag is giving me pause.  Could I afford it?  Sure.  But do I want to pay that much?  For what one pair would cost, I could almost buy a brick of Bicycles at off-the-shelf, non-wholesale prices.  I could also buy nearly five common (non-rare, still in print) Ellusionist decks or Theory11 decks.  Add in separate shipping costs, and that pair would cost me nearly $40.  I could get three to four Kickstarter decks in the average price range for the same money.

I don't suppose you're planning an unlimited edition of this?  I'm not suggesting that the deck is deficient in any way, it's just pushing the boundaries a little hard on the price point.  I know it's because of the short run, but as a hobbyist/collector who is also not a member of the 1%, I have limited funds and like to see them go as far as I can take them while still getting interesting and well-made decks.
« Last Edit: July 31, 2014, 12:51:41 AM by Don Boyer »
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors'
« Reply #1 on: July 29, 2014, 08:02:29 AM »
 

bhong

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 377
    Posts
  • Reputation: 47
  • Mere-Mortal playing card collector
I do get that the price of the deck is going to cost a pretty penny and then some. As I've said before, part of the equation of the retail price point is the cost of production and all the other hidden fees assorted with producing a deck and fulfilling shipment of it. It's stuff I found out about while producing this deck and some of it is sort of crazy 'cause it's things you might not think about. As well, being self-funded has a higher risk for us as at the end of the day, we don't get paid at all until we sell decks unlike crowd-funding where if nothing else at least production of the deck is taken care of courtesy of backers depending on the funding goals and what not. I'm not saying one is better than the other, but equally either one has their own pros and cons. And another factor is the paying the artist (ie. me) as I've put in a lot of hours. I'm not saying that somehow my talent or my work is better than other artist/designers out there 'cause at the end of the day is up to a person to judge how much their work is worth. I know people want a lower price point, but as one of my teachers use to tell me, if I'm going to average out my hours worked to what I get paid and it's less than what I'd get working at McDonalds, well apparently I'm doing things wrong. I can't work for free or below a certain value or else I should give up what I do. You hire a plumber to fix your pipes, the plumber gets paid the proper amount.

I do know that the statement of ensuring an artist/designer gets paid and having the project funded via Crowdfunding with zero profit could be contradictory, but it's up to each artist/designer and entrepreneur to decide how they want to run their business. We have our own model of business that we're following.

I think the deck is equal to the cost of a lot of decks post-Kickstarter. I think for some people that higher post Kickstarter price is easier to swallow 'cause they could have had the chance to grab it for less on Kickstarter. I want to point out that I'm not bashing Kickstarter. I've been lucky enough to back some projects where the post-Kickstarter value of a deck skyrocketted (ie. Federal 52 part 1 decks) and got my own benefits from it. And I do get it, it's a lot of money to be spending on a project. We thought about running a Kickstarter campaign, but decided to try something different. Do I wish we could print more so that we could have lower the price? Sure, but equally it'd be a lot of money invested into something without a sure returned. And it wasn't like people are knocking down on our doors to give us a ton of money to print the deck. We did this ourselves and we're proud of the deck. I'm not saying I don't think the deck will sell, but no business venture is a guarantee. As well, I work with kids as part of my day job. I would have loved to have a couple gross as my own personal stock to give away to them. My boss wanted me to do that until I explained about the cost of it all.

At the end of the day, this project won't make Jackson or me super rich or what not. I'll still be part of that 99%. I'll be still looking at bills to be paid and some stuff will still be out of my price range to afford as always. I do hope this answers any question about retail price. It does feel like there's a bit more scrutiny for some odd reason this time around. Every business figures out how they want to do business and keeps to it. I wouldn't want to begrudge anyone for setting their own price point. I do appreciate an neutral place to answer these questions so thanks for the Discourse board for that. And really, thanks again for everyone for their interest and support.

As for an unlimited deck, probably not but I'm really unsure. When I designed the deck, there was an idea for a green back design as I honestly love that colour and don't see it as often as I'd like, but the idea of an additional green design was scrapped. I've included a picture of the older design before we enlarged it to make thinner borders. I do know I'm working on another deck and we'll see how that one goes and its own price point once it's closer to finish.
« Last Edit: July 29, 2014, 08:30:47 AM by bhong »
 

Re: The Playing Card Collectors'
« Reply #2 on: July 29, 2014, 10:03:06 AM »
 

aldazar

  • 52 Plus Joker Member
  • Elite Member
  • *
  • 149
    Posts
  • Reputation: 13
My very unscientific "feel" from having backed a whole lot of KS playing card projects is that $15/deck incl. international shipping is what I'd be willing to pay for a very nice deck. I'm willing to flex up a few bucks per deck for stuff that I (personally and aesthetically) feel is really cool, unique, or decks/tuck cases that to my simple, uneducated mind, appear to be unusually complex/hard to produce (ie lots of embossing, foil, etc.).

It looks like this deck is going to be well above that benchmark, so I'm going to have to think long and hard about whether to get in on it or not, even though I really do think it's a beautiful design.

Another thought - I generally won't buy just 1 deck - if I'm going to get in, I'll usually be in for a minimum of 3 per color, sometimes much more than that (eg Lee's Empire Bloodlines and Rick Davidson's Origins decks which I am pledging for/have gotten a brick of each color/edition). What that's supposed to say is that I'm not so much focused on the total $ amount (though obviously that is a consideration - I'm part of the 99% too), but more on the perceived "value".

Please note: The above is purely subjective and represents my personal view - it's not meant to be a judgement of anyone else's thoughts on what a reasonable price is or any designer's/producer's pricing model. I believe in free markets - that means if it sells out, it was either priced correctly or too cheap, but definitely not "too expensive" - it might just have been too expensive for me.
 

Re: The Playing Card Collectors'
« Reply #3 on: July 29, 2014, 10:23:29 AM »
 

billysac

  • Junior Member
  • *
  • 34
    Posts
  • Reputation: 10
This is just a random lurker's opinion, but I still consider EPCC to be somewhat of the value choice of the 3-4 primary playing card printers. (Maybe I'm way off though, I don't design nor have ever attempted to print a large run of playing cards) This more than anything is what makes me question the high prices (that don't even include shipping), because I definitely like the style and designs. I'm still on the fence about whether I'll be purchasing. $10-12 range I'd def be in, but there are so many choices in the playing card market lately.
 

Re: The Playing Card Collectors'
« Reply #4 on: July 29, 2014, 12:38:46 PM »
 

BiggerDee

  • 52 Plus Joker Member
  • Discourse Deity
  • *
  • 619
    Posts
  • Reputation: 53
Actually, I think that price is a bargain. Jackson and his employees/collaborators/artists all have to earn a living. A full custom deck (or even largely custom) takes the artist the exact same amount of time and talent, egardless of whether it is produced in a quantity of 1600 or 160,000. limited decks cost more simply because the cost per unit is more, and also supply/demand for the consumer is skewed. I like the deck and don't have any qualms about $18 each plus shipping, especially with it being limited, but that's just me. I've paid ridiculous amounts for JNuggs that were $1 each at the casino, not that long ago, because of perceived rarity (some true rarity due to the fact that their manufacturing process cannot be duplicated today). The rumor/fact persists that a magician in Europe has what amounts to a container-full of them. I understand everyone's desire to have the most artistically relevant and beautiful decks for a few dollars each, but that's not always the case. People can vote with their wallets, and I don't think that KWP will have any problem selling these. Decks fall into one of three categories. Collector decks, luxury decks, or utility decks. $1/deck Bikes will work for 99.5% of everyone's needs. Artistic decks serve the exact same function, but you pay extra for the luxury of something non-standard. Those same decks can fall into the collector category as well, with a blurry line between the luxury and collector categories.

All that soapbox rambling aside, back to the deck. I like the cards, regardless of the artist/distribution company/sponsor, and I will have no problem picking up a set to reward the artist's hard work and support future endeavors, as well as growth in the overall hobby, regardless if you are an everyday user, high-end collector, or something in-between. It benefits all of us!
« Last Edit: July 29, 2014, 12:40:13 PM by BiggerDee »
 

Re: The Playing Card Collectors'
« Reply #5 on: July 29, 2014, 02:47:35 PM »
 

JacksonRobinson

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 443
    Posts
  • Reputation: 83
I love the HIVE deck, and I couldn't have picked a more talented artist than Brendan to create something new and fresh compared to anything out there now. If it is in your budget pick one up for sure. I promise you, you will not be disappointed. If it's not in your budget pass on it and wait for something that really catches your eye and wallet.

These decks are great! and I hope and plan on making more Brendon Hong decks for sure.
Jackson Robinson
www.kingswildproject.com
 

Re: The Playing Card Collectors'
« Reply #6 on: July 29, 2014, 07:38:57 PM »
 

bhong

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 377
    Posts
  • Reputation: 47
  • Mere-Mortal playing card collector
@ aldazar

As a fellow international backer, I do get that. I tend to use that a litmus test before I get a deck; if I'm willing to spend the money to get 3-4 decks, then it's definitely a Kickstarter deck worth getting. I've bought decks post-Kickstarter for more than their previous price. Do I regret it? Nope 'cause the decks are really nice. Do I wish I could have paid less? Doesn't everyone? But I don't think it's wrong. All I can say is that this isn't a Kickstarter deck of playing cards. I think the price would be less of an issue if this was a Kickstarter deck and everyone could have gotten it for less before so when it's released for more post-Kickstarter, it becomes a non-issue since they've gotten the deck already. Again, I have no issue with Kickstarter nor what someone does post-Kickstarter. I respect their choices 'cause it's up to a person how they want to run their business. Equally, I could see someone selling every deck they have left post-Kickstarter for 1$. Could it happen? Possibly, but probably unlikely. I hope you make whatever decision fits best for you. I'd definitely love your support, but I can also understand if you can't support it.

@ billysac

When I think about EPCC and USPCC, I think of them like Coke and Pepsi. Is one better than the other? It really depends on what you want and what you like. I like both of the companies. There's something about USPCC printed decks that are pretty cool and amazing. Equally, I love the EPCC printed decks that I have. I have a pack of Exquisite Blue I play with and they've sure lasted me a very long time. I picked going with EPCC and it's been an amazing experience working with them and they've turned out the deck better than I could have hoped for. As for production cost, it really varies like I've mentioned. I know that USPCC would charge quite an arm for limited runs (ie. anything under their regular print run) while EPCC doesn't, but that doesn't mean that every EPCC deck is super cheap to produce. One could print a super super cheap deck with USPCC if one prints enough and the deck has nothing added frills (ie. foil, emboss, etc) to it. You do fancy things with a company and it still cost money, but EPCC has given us a lot of flexibility which has been amazing of them. Equally we spared no expense when creating the deck: it's emboss, foiled, printed on the inside, metallic numbered seals and it use a premium matte stock for the tuck. We did what we could to make it the best deck we could produce.

@ BiggerDee

Thanks for the support and kind words! It honestly means a lot. Value and worth of something is odd and interesting, but it's up to us all to decide for ourself what is what. I wish I had a 500$ JNuggs, but I definitely can't afford them and man do I wish I could have gotten them for 1$ when they were that price.

I hope that helps and answers any questions that I could help in regards to the deck. Like anyone else, I'm doing something and hoping to make some money for it. I've said it before, but it's up to a person to buy what they like and support who they like with what money they can. I'm excite and anxious for August 2nd to roll around.
« Last Edit: July 29, 2014, 07:49:43 PM by bhong »
 

Re: The Playing Card Collectors'
« Reply #7 on: July 29, 2014, 10:06:22 PM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:
I understand the logic behind artists wanting to insure their future by getting the funds they deserve, but we're moving in the wrong direction.

Apple realized something about their app store - by reducing their prices to phenomenally low levels, they sold enough extra units to make a greater profit than if they charged a higher price.  It's how the prices for their productivity software plummeted (and became free for iOS users) and why they gave away OS X Mavericks for free.  The computer that used to be their most expensive portable, starting at $2500, is now their least expensive with a price as low as $1000, and sales are very strong compared to the initial release.

I think if you sold 2500 decks at a slightly lower price, you'd make more money than selling a super-limited edition at a price that make people take pause.  Smaller profits per deck, but lower costs per deck and higher number of decks to sell will put you into the black very fast.
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors'
« Reply #8 on: July 29, 2014, 10:41:15 PM »
 

bhong

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 377
    Posts
  • Reputation: 47
  • Mere-Mortal playing card collector
I totally understand the sentiments there, but equally there's a bit of a backlash around that lower price for Apps now as a lot of game designers are running into issues with it. If the price is too low (ie. less than 5 dollars) they may never make a profit or it's just not worth it. Having lower prices are great, but there gets to a point where if something is too cheap or just given away for free, there's no point. It's always a balance of everything.

I do get the math of having more decks and being able to sell them for less so more are sold, but equally what's done is done now. We funded the deck ourselves with our own time and money. It would have been a hard bullet to sink the investment for 2500 decks for each colour. We didn't ask others to take the risk with us and we took the risk ourselves. And equally, having a lower price point and more deck doesn't ensure everything is sold or more decks would sell. It seems logical, but equally there are at times factor beyond everyone's control.

It's definitely something we'll think about for the future. It's always easy to judge something in hindsight. We can look at everything that has happened and see things we could have done or might have done, but what's done is done. The present is now and I do stand by the decision we made, but if you're like to help out with the print cost for any future projects, definitely let us know  ;)
« Last Edit: July 29, 2014, 11:21:12 PM by bhong »
 

Re: The Playing Card Collectors'
« Reply #9 on: July 30, 2014, 01:09:36 AM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:
I totally understand the sentiments there, but equally there's a bit of a backlash around that lower price for Apps now as a lot of game designers are running into issues with it. If the price is too low (ie. less than 5 dollars) they may never make a profit or it's just not worth it. Having lower prices are great, but there gets to a point where if something is too cheap or just given away for free, there's no point. It's always a balance of everything.

I do get the math of having more decks and being able to sell them for less so more are sold, but equally what's done is done now. We funded the deck ourselves with our own time and money. It would have been a hard bullet to sink the investment for 2500 decks for each colour. We didn't ask others to take the risk with us and we took the risk ourselves. And equally, having a lower price point and more deck doesn't ensure everything is sold or more decks would sell. It seems logical, but equally there are at times factor beyond everyone's control.

It's definitely something we'll think about for the future. It's always easy to judge something in hindsight. We can look at everything that has happened and see things we could have done or might have done, but what's done is done. The present is now and I do stand by the decision we made, but if you're like to help out with the print cost for any future projects, definitely let us know  ;)

Some of the most popular game apps in the App Store are free - but they're also addictive, networked and have in-app purchasable components.  Play all you want for free, but if you want the special doodads or other extras the other guy has, you buy them.  I'd love to be Supercell right about now, due to the success of their "free" game, Clash of Clans (and their own knockoffs of the same concept in different settings).

But back to the point.  We all recognize that card collecting is a luxury hobby, but the trend toward super-limited editions (anything in quantities below 2,500) and high prices has to reach a critical mass at some point.  It's looking more and more to me like the comic book marketplace did in the early 1990s - people got tired of variant covers and multiple issues numbered 1 and stopped buying at a precipitous rate, nearly killing the industry off and dealing a serious blow to many comic book dealers.

The killing blow was the "Death of Superman" Superman #75 comic, released in January of '95.  It came in a standard and "black bag" edition and people bought them by the metric ton, thinking they were great investments and would send their kids to college, just as Action Comics #1 is now worth over $2,000,000.  Unfortunately, Superman did come back to life nearly a year later, the publisher printed a few million copies (so they were anything but rare, despite the "collector's edition" treatment) and all those speculators and collectors who bought it expecting future wealth would find it sells today at or even below the original retail.  Comic shops unfortunate enough to have unsold copies are littered with them, unless they used them as fire starters or landfill.  A quick look through eBay shows that most recently completed attempts to sell it went bidless unless it was packaged with something else or graded and sealed.

One color, fine; two colors, great; more than that, with limited editions and so on, and it gets to the point of overkill.  I like Jackson's work a lot, but I just couldn't afford to keep up with his projects beyond Federal 52's completion.  The only deck of his I've purchased since was the new Tally Ho design - now THERE is a deck that needs a second color!

Just as the glut of comic books nearly destroyed the industry in the early '90s, I feel that it's not long from now that the glut of playing cards will end up hitting the same pothole in the road - what remains to be seen is just how large that pothole will be and whether it breaks an axle when you drive through it.  It's not even an issue of quality - comic books were made to high quality standards when that market imploded, just as the majority of the decks coming out are of good to excellent quality.  Artistically, there is something for practically every taste (even bad taste) in decks, just as in comics.

I could go on.  An identical collapse decimated the sports memorabilia business at the same time comics went under.  How many times have you heard of a collector selling off his decks or cutting back on his spending, at a time when there's never been more decks out there to spend your money on?  The faster the trend toward higher prices and tougher-to-obtain decks, the bigger the market backlash will be when it finally does come.  And the market can go down much quicker for cards because it's not a very large market to start with.

There are decks designed to appeal to a wide audience, and there are decks designer to appeal to collectors.  This is a deck with the potential to appeal to a large audience, but with a price tag and a market reach (due to private sales in a single shop) that will only appeal to collectors unless you get write-ups in high design blogs, 'cause then the high design snobs will come looking for it.  I suppose in that sense, it's not even a deck for collectors in general, just those with deeper pockets.

I could afford to purchase this deck.  I'm choosing not to.  It's got great art and I'd love to own it, but it represents a trend in card creation that just doesn't sit right with me.
« Last Edit: July 30, 2014, 01:10:15 AM by Don Boyer »
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors'
« Reply #10 on: July 30, 2014, 04:13:54 AM »
 

DarkDerp

  • Discourse Veteran
  • *
  • 262
    Posts
  • Reputation: 36
Actually, I think that price is a bargain.

Bargain might be too harsh of a word here.
I like to call paper coatings a finish. It makes Don happy.
 

Re: The Playing Card Collectors'
« Reply #11 on: July 30, 2014, 08:24:05 AM »
 

shadowkat

  • True Member
  • *
  • 52
    Posts
  • Reputation: 67
The last 3 limited to 1,ooo decks I have purchased:
Jackson Robinson's Unbranded Reserve Note $40.oo
Chris Ovdiyenko Bicycle Oracle $27.oo Kickstarter price and an additional one at $32.oo free shipping after the Kickstarter.
Paul Carpenter's Zenith $20.00 plus shipping

The Hive is priced lower than all of them.  Granted it is a 1,000 print run for each color, as opposed to just one deck.  Is the card bubble approaching a critical point?  More than likely it is.  Will purchasing this deck contribute to it?  Perhaps...  I have said this several times and I think that Don is saying the same thing, speaking with your purchases speaks pretty loudly.  Until the buyers choose not to pay the prices that are demanded they will tend to escalate.  I really dig The Hive and am going to purchase at least one of each color.  I am doing so because I want to open and use the deck.  I would love to see an unlimited in the Green, at a price that I can replace the deck once I have used it up!  Collecting is a strange beast, it has been called a gentle madness.   ;)
« Last Edit: July 30, 2014, 08:32:25 AM by shadowkat »
 

Re: The Playing Card Collectors'
« Reply #12 on: July 30, 2014, 09:10:22 AM »
 

JacksonRobinson

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 443
    Posts
  • Reputation: 83
There are Hondas and their are Lamborginis there are also the types of people who buy Hondas and the types of people who buy Lamborginis. Both are great cars at very different prices. Does the price of the Lamborgini put Honda out of business, no? What puts a car maker out of business is a crappy car no matter what the price point.

The Card Collecting "bubble" only applies to Card Collectors. 6 out of 10 people who purchase my decks are NON card collectors.

There is still a comic book industry a very successful one and the successful ones are the ones that make great comics. The Death of Superman killed the age of Big Corp Comic Books. It also exploded the number of NON comic book people into the industry and hobby. I for one started collecting comics when I saw Doomsday Kill super man.

The prices are going to go up and they are going to go down, and bubble will be formed and popped. In the end the people who are making a quality product will remain and the ones not will gripe about the bubble.

I love the HIVE deck. It is going to sell very well to cardcollectors or NON card collectors, we have just decided to give the card collector's the first dibs at it. :)

I've I have always said, don't buy it if you don't think it's worth it. Save your money for something that feel is worth it. Your biggest words come from your wallet.
« Last Edit: July 30, 2014, 09:10:56 AM by JacksonRobinson »
Jackson Robinson
www.kingswildproject.com
 

Re: The Playing Card Collectors'
« Reply #13 on: July 30, 2014, 01:02:55 PM »
 

BiggerDee

  • 52 Plus Joker Member
  • Discourse Deity
  • *
  • 619
    Posts
  • Reputation: 53
Bargain is a relative term and to me, based on the value and (perceived, at this point) quality, I stand by that term.

A lot of the less expensive app store apps and full of ads, that's the way many developers make money.

You may can sell 2500 at a lower price and make a few more bucks, but you have to have enough customers to buy 2500 decks. In many cases, it's easier to find a smaller number of customers willing to pay a bit more. If Jackson were to release a new Fed52 deck, he could find thousands upon thousands of buyers because he is an established (and quite popular) playing card artist/creator. For those testing the waters with their first decks, or trying a radical design/physical element, it's surely more prudent to test the waters with a more limited run, albeit at a higher price, than to commit to a huge run and run the risk of having many decks left over, with a great deal of money tied up in those decks. The argument is valid on both sides, and could be made either way. Look at all of the failed KS decks. Those creators really liked their work, and were confident enough in their design, and the belief that it would be printed, to create a campaign that ultimately, failed. had they known that it would fail, most would have not gone to the trouble. Without KS, some of those may have funded a 2,500 deck run themselves, and would afterwards be stuck with a lighter wallet, and a deck not popular enough to sell the full run. From that perspective, I understand it completely. If an artist sells 1000 decks, and makes $6/deck profit, that's a nice payday. But wait...there's the design time, the time on the prone/e-mail with the printer setting up the initial run/checking in during the process/following up after printing, fielding customer requests and amassing order info, breaking down the card shipment and filling individual orders...once all is said and done, the per hour wage may be dismally low. Many of these folks do this in addition to other jobs, so that time could have been spent with family and friends, but is gone. Where an entity is established and can sell for a tiny margin over a longer period of time, that's a great option, but when an artist is just trying to get a favorite design out into the world, I understand the price, and associated costs. When everything is said and done, I have the right of refusal. I can purchase, or move on to the next one, as we all have the option to do. "Bargain" and "Value" is relative to the individual buyer's situation. Some make more than others, some have greater disposable wealth because they simply don't have the living expenses that others may have. I don't live in NYC, so I can guarantee you that I only have a fraction of the living expenses of someone there. If I make a comparable wage, but have a much lower cost of living, I have more income available for miscellaneous goods. $18 may be minor to me whereas it may be a large chunk of what's left after someone pays $3,500/month for an apartment in a large city. It's all relative. Just because I'd consider paying $18+ for a deck doesn't meant that I will buy 100, or even a brick. I may buy just one deck.
 

Re: The Playing Card Collectors'
« Reply #14 on: July 30, 2014, 02:10:54 PM »
 

Anthony

  • 52 Plus Joker Member
  • Haven Citizen
  • *
  • 1,150
    Posts
  • Reputation: 140
  • Growing old is Mandatory, Growing up is optional

  • Facebook:

  • Twitter:
I think a bunch of very valid points have been made by everyone, and I remember mentioning to a few people just a few months into collecting that this reminded me of Comic Books and Sports memmorabilia's insanity at it's peak.

In my opinion, just observing, and this discussion has been had before, it seems the people doing the most screaming are speculators. Those same people that you mention Don selling off there collections. you look at what there selling and a lot of them are in for multiple bricks of any given deck. So their complaint isn't really about high cost, its about profit....for them. When did that become the responsablity of the designer? I don't get a lot of so called "Collectors", I really don't. One in particular has gone way out of his way to critisize, just to finish his rant with a "....but I'm in for 2 bricks" Is that a show of support? No, its greed.

Everyone is entitiled to their opinion, and Don, I actually commend you. Since day one, you've stuck to your plan and been pretty steady on how and what you buy. You know how to pay a compliment and offer a fair opinion without making the purchase based on your buying "Rules".....If more people were like that we wouldn't be having this discussion.

In the end, I choose how much I want to spend on what. As a "Collector" I'm happy with 1-3 decks of something, so I may be willing to bend the rule on occasion for a given new release. But you'll never hear me cry that I can't buy a brick or two because they are priced too high. I can see why magician and cardists buy bricks, and why price is a huge issue for them.........but those "Collectors" crying, I feel confindent in saying that a huge % of them are "Speculators" and that's why there all in a tizzy.

Just my opinion of course :)
 

Re: The Playing Card Collectors'
« Reply #15 on: July 30, 2014, 02:21:59 PM »
 

JacksonRobinson

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 443
    Posts
  • Reputation: 83
I think a bunch of very valid points have been made by everyone, and I remember mentioning to a few people just a few months into collecting that this reminded me of Comic Books and Sports memmorabilia's insanity at it's peak.

In my opinion, just observing, and this discussion has been had before, it seems the people doing the most screaming are speculators. Those same people that you mention Don selling off there collections. you look at what there selling and a lot of them are in for multiple bricks of any given deck. So their complaint isn't really about high cost, its about profit....for them. When did that become the responsablity of the designer? I don't get a lot of so called "Collectors", I really don't. One in particular has gone way out of his way to critisize, just to finish his rant with a "....but I'm in for 2 bricks" Is that a show of support? No, its greed.

Everyone is entitiled to their opinion, and Don, I actually commend you. Since day one, you've stuck to your plan and been pretty steady on how and what you buy. You know how to pay a compliment and offer a fair opinion without making the purchase based on your buying "Rules".....If more people were like that we wouldn't be having this discussion.

In the end, I choose how much I want to spend on what. As a "Collector" I'm happy with 1-3 decks of something, so I may be willing to bend the rule on occasion for a given new release. But you'll never hear me cry that I can't buy a brick or two because they are priced too high. I can see why magician and cardists buy bricks, and why price is a huge issue for them.........but those "Collectors" crying, I feel confindent in saying that a huge % of them are "Speculators" and that's why there all in a tizzy.

Just my opinion of course :)

+1 for Don's ability to make a constructive remark with out verbally vomiting useless gripping or whinning. Why on earth do you think that I still visit the Discourse?
Jackson Robinson
www.kingswildproject.com
 

Re: The Playing Card Collectors'
« Reply #16 on: July 30, 2014, 03:35:13 PM »
 

bamabenz

  • 52 Plus Joker Member
  • Elite Member
  • *
  • 171
    Posts
  • Reputation: 10
Sparkz and Jackson nailed it. Don sets a great tone for the Discourse.

I'm not constrained on funds, so I will be picking up one or two sets of The Hive on Saturday.
But the price is too high to buy a brick for gifts. This is what I did for Zenith, which is comparable in price.

I really need to have the deck in my hands to make a judgement on the art quality or the playability or the value for money of the deck.

/bama
 

Re: The Playing Card Collectors'
« Reply #17 on: July 30, 2014, 06:08:57 PM »
 

DarkDerp

  • Discourse Veteran
  • *
  • 262
    Posts
  • Reputation: 36
Im in Don's camp.  As I have said before I pass on decks that enter the market as rare collector items. I have a hard time accepting  limited production as an added value. The  production of playing cards is standardized so unless a different technique is used there is nothing material wise to differentiate between decks. The rarity of a collectable i feel needs to be a side effect of it's Origin story not  part of it's marketing . The Xbox One David Blaine decks would be a good example of this.

Sure I will pay a premium for the art but in the end a deck of cards is only a  box of paper, and in the long the paper in a wallet stands as a much better investment.

With all that said im not trying to put down KWP. I really like the decks but like Don continuing my silent wallet protest against a trend. I think these topics always come up with KWP decks because they are just so damn hard to pass up. I really hope you guys don't feel attacked. It is just so easy to pass up on things like the   "will blow your mind into tiny pieces  and then glue those parts back together with awesome" decks of ellutionist.

« Last Edit: July 30, 2014, 06:10:10 PM by DarkDerp »
I like to call paper coatings a finish. It makes Don happy.
 

Re: The Playing Card Collectors'
« Reply #18 on: July 30, 2014, 06:56:11 PM »
 

shadowkat

  • True Member
  • *
  • 52
    Posts
  • Reputation: 67
I think a bunch of very valid points have been made by everyone, and I remember mentioning to a few people just a few months into collecting that this reminded me of Comic Books and Sports memmorabilia's insanity at it's peak.

In my opinion, just observing, and this discussion has been had before, it seems the people doing the most screaming are speculators. Those same people that you mention Don selling off there collections. you look at what there selling and a lot of them are in for multiple bricks of any given deck. So their complaint isn't really about high cost, its about profit....for them. When did that become the responsablity of the designer? I don't get a lot of so called "Collectors", I really don't. One in particular has gone way out of his way to critisize, just to finish his rant with a "....but I'm in for 2 bricks" Is that a show of support? No, its greed.

Everyone is entitiled to their opinion, and Don, I actually commend you. Since day one, you've stuck to your plan and been pretty steady on how and what you buy. You know how to pay a compliment and offer a fair opinion without making the purchase based on your buying "Rules".....If more people were like that we wouldn't be having this discussion.

In the end, I choose how much I want to spend on what. As a "Collector" I'm happy with 1-3 decks of something, so I may be willing to bend the rule on occasion for a given new release. But you'll never hear me cry that I can't buy a brick or two because they are priced too high. I can see why magician and cardists buy bricks, and why price is a huge issue for them.........but those "Collectors" crying, I feel confindent in saying that a huge % of them are "Speculators" and that's why there all in a tizzy.

Just my opinion of course :)

+1 for Don's ability to make a constructive remark with out verbally vomiting useless gripping or whinning. Why on earth do you think that I still visit the Discourse?

Thanks Sparkz, for some reason I never thought of speculators.  Things are making much more sense now :j

I also agree with Jackson.  It is very nice to come to a place that doesn't have incessant complaining.  I was especially impressed with Don's constructive criticism on the Shannon Young Derby Deck. 
 

Re: The Playing Card Collectors' "Bubble"
« Reply #19 on: July 31, 2014, 12:26:17 AM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:
First of all - thank you, all of you, for your comments regarding the atmosphere I work to create here.  I find open, honest, thoughtful exchange much more enjoyable to read and write than hollow, childish whining.  And no, I'm not accusing any other website of such behavior - I'm just describing my personal preference in conversation, which I'm glad many of you share.

There are Hondas and their are Lamborginis there are also the types of people who buy Hondas and the types of people who buy Lamborginis. Both are great cars at very different prices. Does the price of the Lamborgini put Honda out of business, no? What puts a car maker out of business is a crappy car no matter what the price point.

The Card Collecting "bubble" only applies to Card Collectors. 6 out of 10 people who purchase my decks are NON card collectors.

There is still a comic book industry a very successful one and the successful ones are the ones that make great comics. The Death of Superman killed the age of Big Corp Comic Books. It also exploded the number of NON comic book people into the industry and hobby. I for one started collecting comics when I saw Doomsday Kill super man.

The prices are going to go up and they are going to go down, and bubble will be formed and popped. In the end the people who are making a quality product will remain and the ones not will gripe about the bubble.

I love the HIVE deck. It is going to sell very well to cardcollectors or NON card collectors, we have just decided to give the card collector's the first dibs at it. :)

I've I have always said, don't buy it if you don't think it's worth it. Save your money for something that feel is worth it. Your biggest words come from your wallet.

I do understand that there are Hondas and Lambos.  I'm actually saving for a new car at the moment!  But what happens in a market where there are far more Lambos than the market will bear and not enough Hondas?  Let's not even get into all the Yugos lying around...

The card collecting bubble does affect the market overall.  I think you'd notice if you suddenly lost 40% of your customer base, and you wouldn't be thrilled about it, especially when it's the portion of your customer base that tends to spend the most on playing cards.  Their buying power is probably closer to 50%, 60%, etc...

Not every person who purchased comic books before, during and after the bubble were collectors, but collectors did dominate the market, and just like card collectors, they purchased more than the typical consumer.  As far as the comic book industry - the comic book itself, like magazines and newspapers, is nearly a dead art form, a pale shadow of what they used to be in terms of sales.  The things keeping the industry going are graphic novels sold in bookstores, motion pictures based on their story lines, the merchandising of their trademarks and digital distribution (especially when a product that costs nearly nothing to distribute still fetches the same "cover price" as the physical object shipped from the publisher to the store you frequent) - without them, there would be no comic book companies, only a string of bankruptcies.  Some successful "comic book" companies don't print a single comic book, in much the same way that some successful deck designers are successful because they don't use the mainstream printers, opting instead for smaller, less-established companies making a product that's not quite as good quality-wise but acceptable to the typical non-collector.  If you are still buying the staples-and-paper comic books, you're the exception, not the rule.

I think a bunch of very valid points have been made by everyone, and I remember mentioning to a few people just a few months into collecting that this reminded me of Comic Books and Sports memmorabilia's insanity at it's peak.

In my opinion, just observing, and this discussion has been had before, it seems the people doing the most screaming are speculators. Those same people that you mention Don selling off there collections. you look at what there selling and a lot of them are in for multiple bricks of any given deck. So their complaint isn't really about high cost, its about profit....for them. When did that become the responsablity of the designer? I don't get a lot of so called "Collectors", I really don't. One in particular has gone way out of his way to critisize, just to finish his rant with a "....but I'm in for 2 bricks" Is that a show of support? No, its greed.

Everyone is entitiled to their opinion, and Don, I actually commend you. Since day one, you've stuck to your plan and been pretty steady on how and what you buy. You know how to pay a compliment and offer a fair opinion without making the purchase based on your buying "Rules".....If more people were like that we wouldn't be having this discussion.

In the end, I choose how much I want to spend on what. As a "Collector" I'm happy with 1-3 decks of something, so I may be willing to bend the rule on occasion for a given new release. But you'll never hear me cry that I can't buy a brick or two because they are priced too high. I can see why magician and cardists buy bricks, and why price is a huge issue for them.........but those "Collectors" crying, I feel confindent in saying that a huge % of them are "Speculators" and that's why there all in a tizzy.

Just my opinion of course :)

Speculators as you know them have actually become a rare breed.  Before Kickstarter, it was commonplace for collectors and speculators to buy decks in bricks, enough to build an impregnable paper fortress in their bedrooms.  Back then, there were perhaps a dozen or two dozen decks released in a year.  Now that's accelerated to about that same amount every month - and if some have their way, it'll be that many each week, I'm guessing!

Everyone in the collecting hobby is buying less than they used to of any one deck, even if some haven't reduced their overall spending like most have.  There's a strong "gotta get 'em all" mentality to collectors, while speculators look for anything that could go up in price, so as the market expanded, they had to spread their resources further to get a piece of as much of the action as they can (no smart investor places all their eggs in a single basket).  People who used to buy several bricks often now buy one.  If they bought one brick, they get three packs now.  If they bought three packs, they might be down to two or one - or none, depending on available resources.

People probably once thought, when the Black Ghost First Edition deck was selling for $400 on eBay, that a set of them will put their kids through college.  These days, while they've recovered from their low of only $50 a pack, they're still only trading for a fraction of that initial cost: generally between $75 and $100.  And that's only because Ellusionist recently ran out, having given away their last deck set aside for distribution.  Sounds like some of the same people who bought Superman #75...

Trust me, there are non-speculating collectors who are taking notice.  I'm one of them.  I'm the furthest thing from a speculator I know.  I tried once, just once, to tread that path and the results were less than expected, and that was a few years ago.  It's not about profit for me - I'm not earning any!  It's all about reaching limits.  The price point for a new deck is reaching Lamborghini proportions - a brand where the cheapest model is enough to buy five to ten "standard" midsize cars.  They start at nearly $200,000 and top out at over $500,000 - more than even many homes in New York or San Francisco (two of America's most expensive housing markets).

I'm for more Hondas and Toyotas, fewer Lamborghinis.  The insurance on them is phenomenally high anyway - I had a friend who had a friend who owned a Countach in the '80s, and I was told the car was $250,000 and the insurance this guy was paying in New York was equal to the cost of the car annually!

Having said that, as Sparkz pointed out, I can recognize beauty and good design when I see it, even if it isn't to my tastes or is simply out of my what-I'm-willing-to-pay price range.  I try to keep "snob" out of the vocabulary of anyone describing me!  :))


+1 for Don's ability to make a constructive remark with out verbally vomiting useless gripping or whinning. Why on earth do you think that I still visit the Discourse?

I tip my hat to you, sir.  Thanks.  We should talk soon - I'm home all day tomorrow, getting caught up on chores.

Thank you for visiting the Discourse.  We know you have a choice when it comes to airlines, so we're glad you decided to fly with us!  :))


Sparkz and Jackson nailed it. Don sets a great tone for the Discourse.


Im in Don's camp.  As I have said before I pass on decks that enter the market as rare collector items. I have a hard time accepting  limited production as an added value. The  production of playing cards is standardized so unless a different technique is used there is nothing material wise to differentiate between decks. The rarity of a collectable i feel needs to be a side effect of it's Origin story not  part of it's marketing . The Xbox One David Blaine decks would be a good example of this.

Sure I will pay a premium for the art but in the end a deck of cards is only a  box of paper, and in the long the paper in a wallet stands as a much better investment.

With all that said im not trying to put down KWP. I really like the decks but like Don continuing my silent wallet protest against a trend. I think these topics always come up with KWP decks because they are just so damn hard to pass up. I really hope you guys don't feel attacked. It is just so easy to pass up on things like the   "will blow your mind into tiny pieces  and then glue those parts back together with awesome" decks of ellutionist.


Thanks Sparkz, for some reason I never thought of speculators.  Things are making much more sense now :j

I also agree with Jackson.  It is very nice to come to a place that doesn't have incessant complaining.  I was especially impressed with Don's constructive criticism on the Shannon Young Derby Deck. 

And a tip of my hat to all of you as well, good people.

The Discourse is what it is because of the people who participate in it - I don't do it all by myself.  You're all due credit for that.  I do what I can to keep the quality of the conversation high, but there's no way on Earth I could do that alone.  You are the engine that drives the conversations here - I'm just the lubricant!  :))

I'm going to attempt to break this topic off of the one for the Hive deck and give it a name.  Wish me luck.

EDIT: Success!

2ND EDIT: been thinking more on the car metaphor.  It's probably more like this:

Yugos (cheap junk cars) - the cheapo decks from the dollar store made of cardboard - and recent-issue Mavericks.

Hyundai Excel (old economy car, compact or smaller) - cards from makers like MPC or most of Cartamundi's output

Hondas, Toyotas, etc. (more affordable and economical; basic transportation) - Bicycle Standard, Bee, Tally Ho, Hoyle, etc.

"Big Three" (midrange cars from GM, Chrysler and Ford) - USPC-made custom Bicycle decks, a few bells and whistles.

Luxury (Cadillac, Lincoln, Lexus and the shallow end of the German car pool) - a top-of-the-line USPC-made deck or any good deck from EPCC or LPCC.

Supercars (Lamborghini or similar) - any deck made in quantities below about 1,000-2,000 with a higher price point, such as Hive, Zenith, or a deck not made for sale and exceptionally rare, like the test-run Zen/Zen Pure or the Blaine deck from the Xbox One interns' party.

So instead of comparing Hondas to Lambos, it would be more apt to compare a Chevy Malibu or a Cadillac ATS to a Lambo when comparing a typical collectors' deck to something like the Hive.  The typical collector's deck, frankly, wouldn't really be a Honda in this case...
« Last Edit: July 31, 2014, 01:09:13 AM by Don Boyer »
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors'
« Reply #20 on: July 31, 2014, 07:35:32 PM »
 

Sher143

  • Discourse Veteran
  • *
  • 254
    Posts
  • Reputation: 22
+1 for Don's ability to make a constructive remark with out verbally vomiting useless gripping or whinning. Why on earth do you think that I still visit the Discourse?

I agree that Don makes really good constructive comments and I appreciate reading them because I learn a lot. I also admit that there are some people who criticize with using a much harsher tone and this rubs people the wrong way.  However,  I think it says a lot about someone who can handle even harsh criticism graciously by still responding in a calm manner. I think that will earn the person respect not only from the critic,  but also from the anyone who witnesses or reads it. It's easy for a person to be nice when a he/she is being praised,  but not so much when a he/she is being criticized. 
« Last Edit: July 31, 2014, 07:37:33 PM by Sher143 »
 

Re: The Playing Card Collectors' "Bubble"
« Reply #21 on: August 01, 2014, 02:59:45 AM »
 

Rob Wright

  • 52 Plus Joker Member
  • Aficionado
  • *
  • 1,363
    Posts
  • Reputation: 98

  • Kickstarter:
Just my 2 cents- maybe 3, on the subject as pertains to the Hive deck.

Penny #1 I've seen it posted many times here that it is cheaper to print with EPCC. I have yet to see any EPCC deck for sale for less than USPCC decks. Designers may save 20-30cent per deck on a basic custom deck. Over 2-3000 decks. That could be a pretty good savings for the designer, but it doesn't translate to retail. As a collector- there is no difference to me between a $10 deck, and an $11 deck.

Penny #2 Overkill on custom- Foil, embossing, inside tuck color/printing, ultra custom tucks. This can easily double or more the cost of producing the deck. This is OK sometimes, but it doesn't have to be on every single deck produced- someone please print just a simple deck of cards. This is not a jab at any one designer. There are 5 or 6 decks on KS now that have extra customization. I think Jackson's Tally Ho's are a good example of nice design on a basic deck. As a first time designer for Brendan, I think the Hive could have still been a great looking deck without some of this stuff, and in turn made the deck a little cheaper.

Penny #3 I don't begrudge anybody making money. Brendan mentioned he had to be paid for his time designing the deck. A lot of artist live on ramen noodles, and spaghetti for years trying to get their work discovered. A small sacrifice on this deck could have been made up with future projects. The high price tag of this deck could limit your initial exposure. Think of it more as investing in future gains.

At the end of the day, I think Brendan is going to be a very successful designer, and the Hive will sell out. This is all just a bunch of Monday morning Quarterbacking gibber jabber anyways.

I'll be in for 1 set. At $25-$30 it would have been 2 sets.

My last thought for any designer. If every deck you design is going to be over $16+ then people will get turned off, and stop buying. When people get turned off, they won't buy a $6 deck either. JMO



Last night I stayed up late playing poker with Tarot cards. I got a full house and four people died.

 Steven Wright
http://neverforgotten.storenvy.com
Facebook- Never Forgotten Project

My Playing Card DB
 

Re: The Playing Card Collectors' "Bubble"
« Reply #22 on: August 01, 2014, 04:28:20 AM »
 

rjtomlinson1977

  • Elite Member
  • *
  • 147
    Posts
  • Reputation: 9
Penny #1 I've seen it posted many times here that it is cheaper to print with EPCC. I have yet to see any EPCC deck for sale for less than USPCC decks. Designers may save 20-30cent per deck on a basic custom deck. Over 2-3000 decks. That could be a pretty good savings for the designer, but it doesn't translate to retail. As a collector- there is no difference to me between a $10 deck, and an $11 deck.

I've never compared USPCC and EPCC apples to apples but I know it's nice that EPCC allows for a lower minimum quanitties. I did get a quote for 1,000 decks and seem reasonable compared to USPCC but where EPCC really has USPCC beat is with the tuck case upgrades. I never had tuck case upgrades quoted until recently but when I did it blew my mind. With USPCC it almost doubles the price per deck to just upgrade the paper and add embossing. I didn't even bother quoting for the foil work. EPCC is way more reasonable with these upgrades. That's why I'm planning my Titanic deck with EPCC... I want the bling to help illustrated the gilded age.
Not to change the subject too much... but if I was MPC I would look at being a little more compettively priced. Sure you can get crazy low quantities printed but anything large you would be stupid not to go with EPCC or USPCC. USPCC price per deck isn't bad... it's just that minimum of 2,500 you need to get to that makes it pricey (plus they can and almost always go over 10% because it's in the contract).
 

Re: The Playing Card Collectors' "Bubble"
« Reply #23 on: August 01, 2014, 08:09:32 AM »
 

bhong

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 377
    Posts
  • Reputation: 47
  • Mere-Mortal playing card collector
There's a lot of valid points raised and definitely something to take into consideration for future decks. I mean this truthfully as I'm figuring things out for the next deck. I'd want a way so that everyone that wants one, can get one at a decent price, but still ensure I get paid decently too. I'm hoping those ramen days will come to an end though I can't deny that awful amazing MSG taste.Thanks for a lot of the feedback on the deck and kind words. Like I've said before, it's always a balancing act of what the ideal vision of the product should be, what is possible (ie due to limitation of technology, cost, etc.) and price for consumers. It'd suck a lot to have a great product that is way too expensive for almost everyone to afford.

And Don, the Hive compared to Lamborghini?  :-[ ;D That's honestly way too kind of you.
 

Re: The Playing Card Collectors'
« Reply #24 on: August 01, 2014, 09:56:16 AM »
 

ecNate

  • 52 Plus Joker Member
  • Discourse Veteran
  • *
  • 253
    Posts
  • Reputation: 16

  • Kickstarter:
The Card Collecting "bubble" only applies to Card Collectors. 6 out of 10 people who purchase my decks are NON card collectors.

Do you have actual stats on this or is that just a gut feel on your part?  I would assume that there are really 3 kinds of card buyers: collectors, magicians/cardists and general public (use for gifts or common play use).  I would think that people who buy a deck for gifts or play would be more price sensitive and have less of a need to buy multiple quantities or multiple decks.  They would have sheer numbers on their side though, so with a continuous stream of varied themes you could tap that market for quite a while, you would just not have as many repeat customers as the other groups.  Another problem with general public is it's likely your per customer acquisition cost will be huge because you have to keep finding new buyers that just really like the theme of the day or haven't seen seen a custom deck before.  Especially when for play use that's a heavy premium for novelty when a basic deck is 1/5 the cost or less.

Just curious on if you are to a point you have such data or that stat was just a guesstimate.  If you do, it will be interesting to see how KWF sales breakdown compares to Kickstarter.  I would be willing to bet that Kickstarter would be closer to your 6/10 non card collectors due to them stumbling onto decks browsing, but KWF will be more like 1/10, especially long term.

Either way, as an auto buff that other hobby is FAR more expensive and is a big reason I'm usually a single deck collector.  My personal limit is around $10 shipped for a non custom court deck and about $15 shipped for a custom one.  There have been a few exceptions, including for uncuts, but those are really a different animal anyhow.

As for the bubble, I feel it's close as well.  Only the strong will survive if they are prepared to adjust to market demands.  I believe and hope that will include yourself and the other quality artists and companies.  Just don't forget us little insignificant collector demographic.   >:(  ;)
 

Re: The Playing Card Collectors'
« Reply #25 on: August 01, 2014, 10:31:58 AM »
 

JacksonRobinson

  • 52 Plus Joker Member
  • Discourse Royalty
  • *
  • 443
    Posts
  • Reputation: 83
The Card Collecting "bubble" only applies to Card Collectors. 6 out of 10 people who purchase my decks are NON card collectors.

Do you have actual stats on this or is that just a gut feel on your part?  I would assume that there are really 3 kinds of card buyers: collectors, magicians/cardists and general public (use for gifts or common play use).  I would think that people who buy a deck for gifts or play would be more price sensitive and have less of a need to buy multiple quantities or multiple decks.  They would have sheer numbers on their side though, so with a continuous stream of varied themes you could tap that market for quite a while, you would just not have as many repeat customers as the other groups.  Another problem with general public is it's likely your per customer acquisition cost will be huge because you have to keep finding new buyers that just really like the theme of the day or haven't seen seen a custom deck before.  Especially when for play use that's a heavy premium for novelty when a basic deck is 1/5 the cost or less.

Just curious on if you are to a point you have such data or that stat was just a guesstimate.  If you do, it will be interesting to see how KWF sales breakdown compares to Kickstarter.  I would be willing to bet that Kickstarter would be closer to your 6/10 non card collectors due to them stumbling onto decks browsing, but KWF will be more like 1/10, especially long term.

Either way, as an auto buff that other hobby is FAR more expensive and is a big reason I'm usually a single deck collector.  My personal limit is around $10 shipped for a non custom court deck and about $15 shipped for a custom one.  There have been a few exceptions, including for uncuts, but those are really a different animal anyhow.

As for the bubble, I feel it's close as well.  Only the strong will survive if they are prepared to adjust to market demands.  I believe and hope that will include yourself and the other quality artists and companies.  Just don't forget us little insignificant collector demographic.   >:(  ;)

My numbers are not gut feelings at all. I have done very specific research on who buys my decks weather on Kickstarter or off.

Here is how my customers break down:

60-70% of my buyers are NON card collectors. These are people who have never bought a deck of cards besides the everyday bike at walmart to play with at Christmas time with family. These customers are also not jaded about the price per deck because they don't buy every single deck that comes out. They compare purchasing one of my decks with anything else they purchase as a gift for them selves or others. To a card collector $30-$40 is astronomical but to a non card collector that can be captivated by both the story of a deck and the art has no trouble paying $30-$40 for a deck as they see its worth in relation to other things they buy no in relation to other decks of cards. These costumers also don't buy bricks they buy 3-4 decks tops. I actually loose money on the big buyers just because my cost of production is so high.

25-30% of my buyers are card collectors. I don't need to explain the demographics of card collectors and their spending habits. Magicians don't really even register on my radar. Its not that I don't like magicians it's just my cards art are not at all functional for acts. My TallyHos maybe but that is yet to be seen.

Is there a bubble? ABSOLUTELY! But that bubble only applies to the card collecting world and subsequently that section of buyers. If you were to ask the banker who just bought Fed 52s for his staff what do you think about the Card Collecting Bubble? He would look at you as if you were from Mars. There will absolutely be a collapse in the Card bubble and it will come faster than most expect. The designers and companies that it will be effected most will be the ones who have all of the eggs in one basket.

It may sound selfish but my main focus is to capture non cardcollectors and turn them into Kings Wild Collectors. My focus is not to turn them into card collectors because if they fall into that group then they would be buying someone elses decks and not mine. You would be amazed at the frequency of return buyers who are Kings Wild Collectors over "card collectors"
« Last Edit: August 01, 2014, 10:33:18 AM by JacksonRobinson »
Jackson Robinson
www.kingswildproject.com
 

Re: The Playing Card Collectors' "Bubble"
« Reply #26 on: August 01, 2014, 02:02:16 PM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:
Just my 2 cents- maybe 3, on the subject as pertains to the Hive deck.

Penny #1 I've seen it posted many times here that it is cheaper to print with EPCC. I have yet to see any EPCC deck for sale for less than USPCC decks. Designers may save 20-30cent per deck on a basic custom deck. Over 2-3000 decks. That could be a pretty good savings for the designer, but it doesn't translate to retail. As a collector- there is no difference to me between a $10 deck, and an $11 deck.

Penny #2 Overkill on custom- Foil, embossing, inside tuck color/printing, ultra custom tucks. This can easily double or more the cost of producing the deck. This is OK sometimes, but it doesn't have to be on every single deck produced- someone please print just a simple deck of cards. This is not a jab at any one designer. There are 5 or 6 decks on KS now that have extra customization. I think Jackson's Tally Ho's are a good example of nice design on a basic deck. As a first time designer for Brendan, I think the Hive could have still been a great looking deck without some of this stuff, and in turn made the deck a little cheaper.

Penny #3 I don't begrudge anybody making money. Brendan mentioned he had to be paid for his time designing the deck. A lot of artist live on ramen noodles, and spaghetti for years trying to get their work discovered. A small sacrifice on this deck could have been made up with future projects. The high price tag of this deck could limit your initial exposure. Think of it more as investing in future gains.

At the end of the day, I think Brendan is going to be a very successful designer, and the Hive will sell out. This is all just a bunch of Monday morning Quarterbacking gibber jabber anyways.

I'll be in for 1 set. At $25-$30 it would have been 2 sets.

My last thought for any designer. If every deck you design is going to be over $16+ then people will get turned off, and stop buying. When people get turned off, they won't buy a $6 deck either. JMO

Penny #1.  That's not true, actually.  The version 3 NOC decks would have retailed for $5.95 each if the company stayed with USPC.  It's why they switched to EPCC - letting them keep their $4.95 price tag, allowing it to remain a leading "working magician's" deck as well as one that's popular with some collectors.

Penny #2. This will die down.  EPCC offers the kind of bells and whistles USPC has nightmares about and that make designers drool.  Think of it like '80s bands - synthesizers and electronic drums were all the rage because they'd finally become affordable to the typical musician.  In time, people did tire of the sameness of the sound and music and they moved from being the focus to being just another instrument.

Penny #3 I can actually agree with.  Super-limited editions keep your potential audience super-limited as well, in an age where diversity is going to be the key to survival.


And Don, the Hive compared to Lamborghini?  :-[ ;D That's honestly way too kind of you.

Don't look at me - it was Jackson who initially made the comparison.


Is there a bubble? ABSOLUTELY! But that bubble only applies to the card collecting world and subsequently that section of buyers. If you were to ask the banker who just bought Fed 52s for his staff what do you think about the Card Collecting Bubble? He would look at you as if you were from Mars. There will absolutely be a collapse in the Card bubble and it will come faster than most expect. The designers and companies that it will be effected most will be the ones who have all of the eggs in one basket.

It may sound selfish but my main focus is to capture non cardcollectors and turn them into Kings Wild Collectors. My focus is not to turn them into card collectors because if they fall into that group then they would be buying someone elses decks and not mine. You would be amazed at the frequency of return buyers who are Kings Wild Collectors over "card collectors"

It's true that the most diversified players in the card production game will be the best insulated against the problem a bursting bubble would create.  But we also have to remember some important issues that could leave you less insulated than you initially thought.

You mention a roughly 70/30 split, non-collectors to collectors.  But while collectors may only be about one customer in three, they're probably buying more like 1 out of every two decks or more.  Collectors tend to spend in disproportionate numbers compared to non-collectors.  And even non-collectors will eventually stop and take pause as a deck's price rises and rises.  We as collectors think they're awesome works of art.  Most other consumers may think it looks pretty cool but they, too, can be affected by price point, and super-limited short runs are far less likely to be on their list of must-buys, especially since they tend to sell out in a few hours.

For each non-collectors who bought your decks, there's probably a good number of non-customers wandering around Kickstarter who thought that paying so much for something they can get at WalMart for a buck or two a box is just crazy.  It's like me showing a stranger off the street a Kenner Star Wars original Jawa figure with the vinyl cape from 1978, mint in package.  Maybe one in ten or one in twenty (or depending on where I'm asking, one in a thousand) have any clue that this object, rather than being some cheap-ass action figure (which is what it originally was, when it was released) is worth several hundred bucks.  They wouldn't pay more than five bucks for it, if you offered to sell it to them.  Look at the Civil War decks you made for USPC - they're $4 a pack and sold faster than anything, and the company's going to make a new printing.  That same deck, made on KS, might cost $15 - same as your initial offering of the Fed52 decks.  That includes shipping, to be sure, but adding shipping to the $4 purchase still won't get you anywhere near $15, especially if you are buying more than one.

But getting back to the collectors.  You know better than anyone else that they buy a disproportionate amount of decks compared to non-collectors.  The motivation to buy is higher and they control more of the money in the custom deck marketplace.  If they suddenly started buying just a little less, you'd notice it.  If they bought a lot less, you'd feel it.  If they dropped out of the market almost entirely, you'd end up downsizing your business quite a bit.

You'd have to be so diverse, Jackson, you'd need to have practically no collectors on your customer list in order to survive that bubble's burst, particularly if it's in the same spectacular fashion as the comic book market, the sports memorabilia market, the real estate market, the tech market (twice), the stock market (thrice in my lifetime) and nearly any other market where inflated prices and financial pressure on the consumer combined to take tons of cash out of the market and put it anywhere else.  It would probably bounce back eventually, like those other markets, but with fewer people left standing and a lot of restructuring taking place on the part of those still-standing players.  But you sell decks of cards (or facilitate the sale of them through your other businesses), so sales to card collectors are part and parcel of your business.  Anything that affects their spending can have an impact on you in the process.
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors' "Bubble"
« Reply #27 on: August 01, 2014, 09:34:59 PM »
 

DarkDerp

  • Discourse Veteran
  • *
  • 262
    Posts
  • Reputation: 36

It's true that the most diversified players in the card production game will be the best insulated against the problem a bursting bubble would create.  But we also have to remember some important issues that could leave you less insulated than you initially thought.

You mention a roughly 70/30 split, non-collectors to collectors.  But while collectors may only be about one customer in three, they're probably buying more like 1 out of every two decks or more.  Collectors tend to spend in disproportionate numbers compared to non-collectors.  And even non-collectors will eventually stop and take pause as a deck's price rises and rises.  We as collectors think they're awesome works of art.  Most other consumers may think it looks pretty cool but they, too, can be affected by price point, and super-limited short runs are far less likely to be on their list of must-buys, especially since they tend to sell out in a few hours.

For each non-collectors who bought your decks, there's probably a good number of non-customers wandering around Kickstarter who thought that paying so much for something they can get at WalMart for a buck or two a box is just crazy.  It's like me showing a stranger off the street a Kenner Star Wars original Jawa figure with the vinyl cape from 1978, mint in package.  Maybe one in ten or one in twenty (or depending on where I'm asking, one in a thousand) have any clue that this object, rather than being some cheap-ass action figure (which is what it originally was, when it was released) is worth several hundred bucks.  They wouldn't pay more than five bucks for it, if you offered to sell it to them.  Look at the Civil War decks you made for USPC - they're $4 a pack and sold faster than anything, and the company's going to make a new printing.  That same deck, made on KS, might cost $15 - same as your initial offering of the Fed52 decks.  That includes shipping, to be sure, but adding shipping to the $4 purchase still won't get you anywhere near $15, especially if you are buying more than one.

But getting back to the collectors.  You know better than anyone else that they buy a disproportionate amount of decks compared to non-collectors.  The motivation to buy is higher and they control more of the money in the custom deck marketplace.  If they suddenly started buying just a little less, you'd notice it.  If they bought a lot less, you'd feel it.  If they dropped out of the market almost entirely, you'd end up downsizing your business quite a bit.

You'd have to be so diverse, Jackson, you'd need to have practically no collectors on your customer list in order to survive that bubble's burst, particularly if it's in the same spectacular fashion as the comic book market, the sports memorabilia market, the real estate market, the tech market (twice), the stock market (thrice in my lifetime) and nearly any other market where inflated prices and financial pressure on the consumer combined to take tons of cash out of the market and put it anywhere else.  It would probably bounce back eventually, like those other markets, but with fewer people left standing and a lot of restructuring taking place on the part of those still-standing players.  But you sell decks of cards (or facilitate the sale of them through your other businesses), so sales to card collectors are part and parcel of your business.  Anything that affects their spending can have an impact on you in the process.
True, sort of.
Remember when Todd Mcfarlane  left Marvel to start his own company "image" and then through the use of his artistic ability and business sense rode the  bubble of a trending market to diversify his product and build a hugely successful business? 

I like to call paper coatings a finish. It makes Don happy.
 

Re: The Playing Card Collectors' "Bubble"
« Reply #28 on: August 02, 2014, 01:05:58 AM »
 

Rob Wright

  • 52 Plus Joker Member
  • Aficionado
  • *
  • 1,363
    Posts
  • Reputation: 98

  • Kickstarter:
70/30? Well being 1 of the 30%, I know I've backed every card project, and I usually don't buy bricks. I wonder how many of the 70% can say that?

Jackson, I get what your saying. I've got a comparison for you. I sell high risk home insurance. The company I work for- the bulk of sales and profits come from the 70% of low risk customers. For our company to be successful, we have to help the 30% of high risk as well. The 30% is still profitable. We also make money on there auto, because they didn't take it to a different company. Also I wouldn't have a job if it wasn't for the 30%. 
I know your care about the 30% as well. I just have to bust your chops a little  :)
Last night I stayed up late playing poker with Tarot cards. I got a full house and four people died.

 Steven Wright
http://neverforgotten.storenvy.com
Facebook- Never Forgotten Project

My Playing Card DB
 

Re: The Playing Card Collectors' "Bubble"
« Reply #29 on: August 02, 2014, 07:43:00 AM »
 

Paul.Middleton

  • Discourse Veteran
  • *
  • 309
    Posts
  • Reputation: 20
  • Owner of JP Playing Cards

  • Facebook:

  • Skype:

  • Twitter:
It's difficult to comment on this topic with the same relevance as folk in the US. We've been used to paying higher prices in the UK since it started (one of the reasons LUXX is £7.99-£8.99 is the whopper of a duty and customs tax bill we will be paying).

That being said I don't think the UK has ever reached the heights of the US market anyway due to a smaller population and less demand, and if the bubble does burst we don't have as far to fall- so to speak.

Regarding EPCC/LPCC- I do know that we have every intention of a second edition printing of LUXX without the bells and whistles on the tuck, and in much bigger numbers to get the retail cost right down to somewhere where can offer a really nice deck for a really nice price. It's a way off, but all being well it will be possible. The thing that made the biggest impact on pricing for us with the first edition LUXX was the size of the the print run. We made a decision to stay away from Kickstarter for a number of reasons, so we had to commit to a number which was realistic for our first deck- but all being well that can be increased for the next one.
~Paul Middleton,
JP Playing Cards
---------------------
FREE WORLDWIDE DELIVERY (UK over £30, EU over £70 and Rest Of World over £80)

www.jpplayingcards.co.uk
 

Re: The Playing Card Collectors' "Bubble"
« Reply #30 on: August 27, 2014, 11:12:03 PM »
 

Josh Blackmon

  • Forum Regular
  • *
  • 86
    Posts
  • Reputation: 7
  • L-I-V-I-N

  • Facebook:
After going back to read this topic from the start I have to say that it is one of the most interesting threads on the site. I think I have been turned in to one of those Kings Wild collectors Jackson was talking about earlier, but I came about it from a different direction. I was a vintage collector as opposed to a non collector and pretty green at that! Naturally, after my initial interest I did internet research and came across many of the modern luxury decks with the Fed 52 series being the one that stood out the most. The price was ridiculous to me at the time but I eventually came around. Although I am primarily a vintage collector I dabble in this modern stuff a little more than I probably should. I went on a streak where I bought up many of the cool looking decks that I wanted but that time has waned. Now I keep an eye out for what Jackson is doing at kings wild because I enjoy the look and the themes match up with my interests. There is a vintage vibe with what they have going on. If he were to make amazing line drawings of aliens and put them in a deck... well no.

So what does this have to do with bubbles and price points etc? Well, as a vintage deck collector I want my money to go in that direction. Heck, I can sometimes find insane deals on stuff that actually is 100 years old and rare as opposed to artificially limited! So why would I want to spend huge chunks of money on modern stuff. I made the decision to follow King's Wild with the bulk of my modern deck money while dabbling very little in to other kickstarter projects. But I don't even buy all their stuff. I haven't gotten Hive yet, and I didn't back Sherlock.

In truth I am ready to get this bubble a bursting just give me the needle! Maybe then I can grab up a lot of those gorgeous decks that I currently cannot afford. But seriously I think we overestimate the popularity of this hobby sometimes. It has grown by leaps and bounds for sure, but I'm still the only person I know locally who does it. When baseball cards were popular I knew 50 people at school who I could trade with every day. I just don't think it has that sort of reach yet, nor do I think it ever will.

In closing I will let you in on a theory I have. Like I said, I follow King's Wild, but as a vintage collector I don't trust em. I know Jackson buys up vintage decks as well. I think he is trying to drain the funds from the competition so that he can swipe up all the old cards and stash them away. Every time I see a rare deck go extremely high on eBay I imagine it is Jackson using the funds from these projects I back to outbid me and take my vintage treasures. No, I really do think that. I guess I need to get out more.
« Last Edit: August 27, 2014, 11:13:39 PM by Josh Blackmon »
Josh Blackmon
 

Re: The Playing Card Collectors'
« Reply #31 on: August 28, 2014, 09:39:24 AM »
 

aldazar

  • 52 Plus Joker Member
  • Elite Member
  • *
  • 149
    Posts
  • Reputation: 13
My numbers are not gut feelings at all. I have done very specific research on who buys my decks weather on Kickstarter or off.

Out of curiosity, what was the nature of this "very specific research"? Did you do surveys? If so, what was the sample size and how did you select the participants? Or did you somehow infer which group of people each buyer belonged to from objective data?

I'm interested because I have bought a number of your different decks via a number of different channels (KS, the KW site, 3rd party retailers, etc.), and in different quantities each time. Not once have I been surveyed as to the reason for my purchase or whether I would characterize myself as a collector or not, so I'd be very interested to know if you have some data analysis that pegs me as one or the other and how that analysis works.

I actually loose money on the big buyers just because my cost of production is so high.

I don't get how that works. Either you're selling above cost, in which case you make money irrespective of whether someone buys a deck or a brick, or you're selling below cost, in which case you lose money whether someone buys a deck or a brick. In no scenario that I can think of, do you make money when someone buys a few decks but lose money when someone buys a lot (the reverse is possible due to fixed costs, but this isn't an economics blog so there's no need to go there...)

60-70% of my buyers are NON card collectors.
25-30% of my buyers are card collectors.

As someone else has already pointed out, it may be less relevant what percentage of your buyers are collectors or not, and it's quite possibly much more relevant what percentage of your decks sold went to collectors vs non-collectors. Based on your ratios, as long as collectors are buying at least 2-3x as many decks as non-collectors (seems a reasonable assumption to me, but I could well be wrong), they are at least as important to your business as the non-collectors. If they buy more than that, they are more important. That's not even accounting for the fact that collectors are much more likely to be repeat customers, which in and of itself makes them more "valuable" to a business.

Long story short, I suspect that you may be underestimating the importance of the collector to your business.

It may sound selfish but my main focus is to capture non cardcollectors and turn them into Kings Wild Collectors. My focus is not to turn them into card collectors because if they fall into that group then they would be buying someone elses decks and not mine. You would be amazed at the frequency of return buyers who are Kings Wild Collectors over "card collectors"

At that point, they are card collectors already - they're just a rather specialized/picky subset of card collectors - they're "Kings Wild [card] Collectors". As collectors, they're presumably still subject to the demographics and spending habits of other collectors that you mentioned earlier in your post. (I'm not too sure on this point, as you chose not to elaborate on said demographics/spending habits).
 

Re: The Playing Card Collectors'
« Reply #32 on: August 29, 2014, 06:50:25 PM »
 

AlbinoDragon

  • Junior Member
  • *
  • 34
    Posts
  • Reputation: 4

  • Facebook:

  • Twitter:
A little late to the party, but here are my two cents:
App Store or iTunes Store? Two very different things. If talking about the App Store, prices were set early by developers. I feel they made a mistake going to the low cost so early, but the freemium works well for those that can demonstrate value and market the hell out of their product.

Which reminds me, want to see the first screen shot of our solitaire app? [tried attaching an image, we'll see if it works.]

To be able to produce a game, or deck, or any other product to show first and then sell takes a lot of time and capital up front.

I think if you sold 2500 decks at a slightly lower price, you'd make more money than selling a super-limited edition at a price that make people take pause.  Smaller profits per deck, but lower costs per deck and higher number of decks to sell will put you into the black very fast.

I think this is an inaccurate statement. Selling 2500 decks at a higher price is more profitable than selling them at a lower price. Now if you mean selling 100,000 decks at a lower price versus 2,500 at a higher price, that might be accurate depending on the respective pricing.

I do agree with the comic book analogy though. When decks are being produced with three, four, and five variants for the sake of ‘collectability’, it’s not good for an industry. You end up with things like X-Force #1 that everyone buys 5 of each of because there are different trading cards in each one. And then people start speculating, which is the death of these industries, or at least the ending of a chapter. When people start buying bricks ‘to sell later’ and not because they genuinely want to collect them, that’s where you start running into problems. Chances are you’ll be selling them to yourselves in a few years and maybe the occasional collector that came in after the boom.
 

Re: The Playing Card Collectors'
« Reply #33 on: August 30, 2014, 02:08:32 AM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:

I think if you sold 2500 decks at a slightly lower price, you'd make more money than selling a super-limited edition at a price that make people take pause.  Smaller profits per deck, but lower costs per deck and higher number of decks to sell will put you into the black very fast.

I think this is an inaccurate statement. Selling 2500 decks at a higher price is more profitable than selling them at a lower price. Now if you mean selling 100,000 decks at a lower price versus 2,500 at a higher price, that might be accurate depending on the respective pricing.

By "super-limited", I'm referring to those decks being made in SMALL amounts, like 1,500 to 1,000 decks.  The per-deck costs on those skyrocket when using companies like EPCC and LPCC - or even the smaller outfits like MPC.
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors'
« Reply #34 on: August 30, 2014, 09:49:16 AM »
 

Card Player

  • Extraordinaire
  • *
  • 1,054
    Posts
  • Reputation: 28
The Card Collecting "bubble" only applies to Card Collectors. 6 out of 10 people who purchase my decks are NON card collectors.

Do you have actual stats on this or is that just a gut feel on your part?  I would assume that there are really 3 kinds of card buyers: collectors, magicians/cardists and general public (use for gifts or common play use).  I would think that people who buy a deck for gifts or play would be more price sensitive and have less of a need to buy multiple quantities or multiple decks.  They would have sheer numbers on their side though, so with a continuous stream of varied themes you could tap that market for quite a while, you would just not have as many repeat customers as the other groups.  Another problem with general public is it's likely your per customer acquisition cost will be huge because you have to keep finding new buyers that just really like the theme of the day or haven't seen seen a custom deck before.  Especially when for play use that's a heavy premium for novelty when a basic deck is 1/5 the cost or less.

Just curious on if you are to a point you have such data or that stat was just a guesstimate.  If you do, it will be interesting to see how KWF sales breakdown compares to Kickstarter.  I would be willing to bet that Kickstarter would be closer to your 6/10 non card collectors due to them stumbling onto decks browsing, but KWF will be more like 1/10, especially long term.

Either way, as an auto buff that other hobby is FAR more expensive and is a big reason I'm usually a single deck collector.  My personal limit is around $10 shipped for a non custom court deck and about $15 shipped for a custom one.  There have been a few exceptions, including for uncuts, but those are really a different animal anyhow.

As for the bubble, I feel it's close as well.  Only the strong will survive if they are prepared to adjust to market demands.  I believe and hope that will include yourself and the other quality artists and companies.  Just don't forget us little insignificant collector demographic.   >:(  ;)

My numbers are not gut feelings at all. I have done very specific research on who buys my decks weather on Kickstarter or off.

Here is how my customers break down:

60-70% of my buyers are NON card collectors. These are people who have never bought a deck of cards besides the everyday bike at walmart to play with at Christmas time with family. These customers are also not jaded about the price per deck because they don't buy every single deck that comes out. They compare purchasing one of my decks with anything else they purchase as a gift for them selves or others. To a card collector $30-$40 is astronomical but to a non card collector that can be captivated by both the story of a deck and the art has no trouble paying $30-$40 for a deck as they see its worth in relation to other things they buy no in relation to other decks of cards. These costumers also don't buy bricks they buy 3-4 decks tops. I actually loose money on the big buyers just because my cost of production is so high.

25-30% of my buyers are card collectors. I don't need to explain the demographics of card collectors and their spending habits. Magicians don't really even register on my radar. Its not that I don't like magicians it's just my cards art are not at all functional for acts. My TallyHos maybe but that is yet to be seen.

Is there a bubble? ABSOLUTELY! But that bubble only applies to the card collecting world and subsequently that section of buyers. If you were to ask the banker who just bought Fed 52s for his staff what do you think about the Card Collecting Bubble? He would look at you as if you were from Mars. There will absolutely be a collapse in the Card bubble and it will come faster than most expect. The designers and companies that it will be effected most will be the ones who have all of the eggs in one basket.

It may sound selfish but my main focus is to capture non cardcollectors and turn them into Kings Wild Collectors. My focus is not to turn them into card collectors because if they fall into that group then they would be buying someone elses decks and not mine. You would be amazed at the frequency of return buyers who are Kings Wild Collectors over "card collectors"

Your research is very interesting. Part of me is not surprised. I think your decks are specifically attracting more non card collectors simply because of your talent and selected subject-matter, not because of playing cards. Like all statistics, your numbers can be looked at as a hypothesis depending on ones perspective.  What I see from your numbers is a snapshot of a playing card buying cycle. After one project those 60%-70% of non card collectors buying your decks are now "card collectors". Are you saying that the 60%-70% are buying one project and not others? Are you bringing more people into collecting and preserving the integrity of the playing card market OR are people collecting more of you (the artist) and not so much playing cards as a whole?
 

Re: The Playing Card Collectors' "Bubble"
« Reply #35 on: October 01, 2014, 01:22:18 AM »
 

Rob Wright

  • 52 Plus Joker Member
  • Aficionado
  • *
  • 1,363
    Posts
  • Reputation: 98

  • Kickstarter:
So lets beat this dead horse some more!

KS projects with multiple deck options. The trend seems to be offering a standard, limited, different color, branded, unbranded, etc, etc, etc. Then all the add-ons-dice, coins, uncuts, chips, shirts, certificates of authenticity(what is this- The Franklin Mint-"Get your genuine gold like $3 coin"). I just don't see this as a good trend. If you are like me, and usually get two of each deck the pledge is going from $20ish to $60-$80- $100+. It's not just 24 live card projects right now, but over 34 deck options. A lot of projects start out with 1 deck. get to funding goal, then start adding more decks. Kind of a money grab in a way. I just wonder if the over saturation is making things worse, or getting more people interested. Probably a little of both. I'm just as much to blame as anybody. I've backed a lot of projects. I've had to make concessions though. I've not been able to back some projects, and some I only get one of each deck.

A few examples of multi deck projects

Aves- 1 Branded, 1 Unbranded
Draconian- 2 versions
Titanic- Life Deck, Death Deck, and stretch add-on unbranded deck
Retro Deck- 2 colors
Seasons-2 colors+ 2 limited edition colors
Coat of Arms- 2 colors + 1 stretch add-on color
Steampunk Bandits-2 colors
Mana 3- 3 versions + a second quick project with a 3 version signature series
1876, Mauger Quadruplicate -5 versions
Golden Spike- 2 versions + limited add-on
US Army- 4 versions
White Ornates- 8 versions + 2 stretch add-ons

I wonder if it's possible for a one deck projects to be successful?
Isn't one version of a deck more limited then multiple versions of the same deck-even if they say they are limited? 
I'm not going to stop backing projects. Just be more selective. So the cycle continues.
Last night I stayed up late playing poker with Tarot cards. I got a full house and four people died.

 Steven Wright
http://neverforgotten.storenvy.com
Facebook- Never Forgotten Project

My Playing Card DB
 

Re: The Playing Card Collectors' "Bubble"
« Reply #36 on: October 01, 2014, 03:15:16 AM »
 

Don Boyer

  • VP/Dir. Club Forum/DAC Chair, 52 Plus Joker
  • Administrator
  • Forum Sentinel
  • *
  • 19,172
    Posts
  • Reputation: 415
  • Pick a card, any card...no, not THAT card!

  • Facebook:
A one-deck project is fine.  Two decks are better, especially if the deck is well-suited for use in playing poker.  Three is about the absolute limit for me.  Beyond that, it can quickly spiral into too many decks.

Limited versus Unlimited - let's face it, folks, most of these deck projects have a very tiny chance of getting printed more than once, so it's all limited!

Branded versus Unbranded - after it's become so diluted in the custom deck market as to become nearly meaningless, is it really worth it to slap the Bicycle brand name on a pack of cards and call it a day, as opposed to making your own brand?  And then there's all those cases where the only actual difference between the packs is the box - the cards are the exact same cards from deck to deck.

As Kickstarter grows, so will the potential audience of people interested in backing a playing card project.  But there has to be a limit somewhere, a point where people say, "I'll go this far, but no further."
Card Illusionist, NYC Area
Playing Card Design & Development Consultant
Deck Tailoring: Custom Alterations for Magicians and Card Mechanics
Services for Hire - http://thedecktailor.com/
Pre-Made Decks for Sale - http://donboyermagic.com/
 

Re: The Playing Card Collectors' "Bubble"
« Reply #37 on: October 01, 2014, 03:47:30 AM »
 

Fess

  • 52 Plus Joker Member
  • Aficionado
  • *
  • 1,444
    Posts
  • Reputation: 26
  • ;)
Sawdust: Circus Playing Card Deck
Ghostbusters Playing Cards
The Science Deck Playing Cards
Mythic Chibi Playing Cards
TENEBRE Playing Cards

Some of the single deck campaigns I've backed. Each one of them successful.

IMHO, the trend you just alluded to Rob makes much more people interested than it pushes people away. Just my opinion mind you. I don't know if hitting a stretch goal deck is a money grab as much as just giving people what they want or making another possibility happen. Examples: Bicycle Steampunk Bandits white and colored decks. People wanted more decks, GW learned that with 'Double Black' when two tucks of the same deck wasn't enough to suit peoples desires. Then there's Four Point Playing Cards, The stretch goal was hit and it enabled Ben to have the recolor he wanted to make become a reality.

It makes good sense to offer more decks if people are willing to buy them. It's a business after all.

I agree with you Don, most of these decks are limited no matter their print run.

I don't know that I'm a typical KS user. From what you listed Rob, Aves and Titanic are the only decks I have pledged for one of each. The rest are all much more. So, yea the multiple decks they work on me, hahaha. Titanic is likely to change once the EPCC deck unlocks and some brilliant chap drops one of those more than onesies pledges. Yes, I will be a vulture and swoop in to claim it in their stead. :bosswalk:
Part of my Collection updated infrequently but occasionally, when I remember. (I haven't in months.)