My first thought is that it's a good idea with bad execution. The idea is pretty cool but the name sucks! I also think it's silly to sell the display and stand separately. It just doesn't make much sense. I'm not going to just buy a stand... I think the stand should just be included but should be optional to use. In the end I don't see myself picking one up
Some people might only buy the box, using it as a sort of deck protector. That would have made more sense with the previous boxes that had all-wood construction, but with the glass in this one, I think the deck would hold up better than the box over time... De'vo has never been accused of creating products with the greatest names, that's for certain!
where does it say they are sold separately? all it says is that they're separate pieces. i'm not sure why they put bloodwood in quotations when they were explaining what the stand is made from. bloodwood is an actual type of wood so there's no need for quotations. it makes it seem like they made it up lol. also, while bloodwood is nice looking wood, a red piece of cocobolo looks way better. or maybe redwood burl.
BLOODwood fits better thematically with the Blades BLOOD Edition deck, the BLOOD Metal deck, and so on.
The previously-made wood boxes with De'vo's strange logo on them were sold separately from the boxes. They appear as separate items on his "Sold Out" list, where old sold-out products go to retire... Though when you check out his "Coming Soon" page, there is no separate listing for the stand. I think that they're meant as a set, since it's impractical to use a partially-glass box as an on-the-go deck protector.