It looks like the creator wants to make good profit rather than good deck.
Well, the guy is well on his way to achieving neither good deck, nor profit!
Quite a few projects on KS for MPC decks appear to have higher priced decks than for projects printing with USPCC, LPCC, or EPCC... kinda strange
Actually, it's not as odd as one would think. Often, these are small projects with really low print runs. The per-deck cost of a short run is significantly higher than the per-deck cost of a large run - and with a super-short print run, the per-deck cost is proportionally higher.
If you go to MPC and check their pricing, you'll see that for a custom deck with unique fronts and backs, the per-deck cost is as high as $12.00 a pack for the shortest runs (between 1 and 5 decks) - and that's BEFORE you factor in things like the tuck box, custom seals, embossing or any other kinds of bells and whistles. That $12 gets you the deck, up to 54 cards, wrapped in cello WITHOUT the box - plain white tuck boxes start at $0.10 a pack, custom printed tucks start at double that amount. If you assume that this project will have a grand total of somewhere in the area of 100-200 decks (which is reasonable, considering that he's only got 48 backers right now, and only 8 are asking for more and a single deck - they want two each), you're looking at a minimum per-deck cost of $4.70 plus the cost of any additional features.
That's a healthy profit margin, when you think about it - production costs being only a third of the sale price. But this also assumes they're asking for the correct amounts for the shipping and handling - a lot of people get this part wrong and have to supplement the s/h costs from their profit. In the end, depending on how badly they made their estimates, perhaps half of what they're collecting will be profit, but since they aren't collecting all that much to begin with, it won't add up to a lot; a few hundred bucks for weeks of work. I know people who sell their unprinted deck designs for a better margin than that!