Although the marketing approach is interesting and lures me in, the one horrible aspect would have to be the shipping. Makes sense if they're shipping flat rate, but, as a company, I feel that's always a terrible way to ship. To me, the only way to see this as a good offer, even for better decks, would be if you bought like half a dozen decks. And even then, the shipping would still probably cost a bunch, so it's just a no show for me.
That's why I refrained from shopping straight from companies, purely because of their outrageous shipping rates.