Whether you hate or love BBM, or something in between, you have to acknowledge the symbolism in this deck as something that can really work wonders with some of the patter we use for card tricks. The deck is called the Inferno deck, I'm already imagining patter surrounding the ferryman Charon or some other story inspired by the Divine Comedy. Which, btw, if anyone here enjoys the imagery in this deck or how different religions view hell, check out Dante's Divine Comedy, it's old, but there are English translations out there which are quite good.
Imagine an ambitious card routine that involves a story about Dante's journey into purgatory and back again using this deck to tell the story. As a card magician, something I'm always looking for is a way to make the patter more real. A way to engage the audience in the stories you tell to go along with your tricks. There's a reason kids understand what they read better with picture books. Pictures help emphasize the stories we tell -- in the same way I can imagine this deck emphasizing some of the patter for a card routine.
I personally hope they DO print this deck -- as is. I know I will buy a few if they do. It would be the first deck BBM released that I deemed worthy of my money (as I don't as of yet own any of their decks).