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I've been too quiet: the "CardLauncher.com" and Chromografix™ projects - soon

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Mike Ratledge

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Over the past 5 months, I have spent every waking moment working on a secret project, and I have announced it elsewhere, but wanted to bring everyone here on The Discourse at PCF into the loop.

Beginning some time between 20-July and 1-August - depending on how beta testing of the software goes - I will be opening the doors of my new CrowdFunding website for playing card decks only (and related things).  It will be a now paradigm in how things work, because we are going to guarantee delivery of all items pledged for so the backers don't end up waiting 7 months to a year for unscrupulous campaigns and projects to finally deliver on what you paid for, as well as totally eliminate any possibility of fraud by the escrow of funds for production and fulfillment of the decks, totally removing any potential for 'rip-off' projects and people that just don't have a clue how to run a campaign, much less how to be successful at fulfillment of the decks.  We have partnered with Expert Playing Card Co for production, Lake Michigan Mailers, Kings Wild Fulfillment and Gambler's Warehouse for fulfillment of shipments, as well as an as-yet unnamed company in Taiwan that will fulfill all decks in Asia/Pacific/Oceania and likely Europe as well, since the costs for doing so using the US Postal Service to that location are absurdly high.

We'll also be introducing a new standard in playing cards, the "Chromografix" deck, which will be on the order of the infamous "Norwood 85" deck prototypes created by USPCC back in 1909, and also 12 color process done by Zander GMBH of Germany from 1965-1972, in small quantities.  These decks will have an ultra high resolution photographic quality faces as well as 5-color process backs - giving collectors something to look forward to every month when the mailman comes. 

I look forward to answering questions, and seeing those of you that are collectors of contemporary decks on CardLauncher.com starting in about 45 days.

There is a more complete discussion of the coming goodies if you go to "CardLauncher.com" - which for now warps you to the discussion thread on UC, but will soon (a week to 10 days) begin presenting our MailChimp email partner's survey to gather e-addresses for those wanting to be notified 2-or-3 days in advance.

Here's a close-up of the Boer of Hearts (Jack in French courts) from a Zander "Fine Papers" deck made in 1968:
« Last Edit: June 22, 2014, 01:11:43 AM by Mike Ratledge »
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Rob Wright

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Wow! It's crazy what's going on. It will be interesting to see how this will work. This is great idea. My concern would be too much competition. You have Jackson doing something similar, and also Deckstarter. I think the key will be pricing. It's OK to have a $15-$25 deck every once in a while. I think to be competitive with KS, decks will need to be in the $10-$12 delivered range. That's going to be hard with so many hands in the pot. Good luck! You have a real passion for cards, so I think that will give you an advantage over KS. They are only worried about there 5%
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Yashi

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Jackson's Kings Wilds Fulfillment is for his use only and Deckstarter isn't really looking too hot.
 

 

Mike Ratledge

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The deal is that Jackson's funding only his decks, D&D are just a passing fad, and they will likely have to do something different or at least quit selling decks for $20-$30 delivered. I am going to separate shipping from everything else, make it 3 tiered - US, canada & Mexico or "Rest of World"  with shipping costs calculated by weight, and decks will be $7-$8 except for the Chromografix™ ones, which obviously cost more to produce. Average delivered cost will be $11-$12 like you pay now, unless you are overseas, in which case you will be paying half as much for shipment.  The escrow of funds for everything eliminates any possible fraud and even stupidity in campaigns, and we guarantee delivery of rewards, like I said.
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Rob Wright

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Sounds awesome. That's pricing just about anybody can afford. People will be more likely to use the cards as well. I love the art, tucks, embossing and all the extras of $20 decks, but It's hard for me to justify using them for more than a few hands of poker.
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Mike Ratledge

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Sounds awesome. That's pricing just about anybody can afford. People will be more likely to use the cards as well. I love the art, tucks, embossing and all the extras of $20 decks, but It's hard for me to justify using them for more than a few hands of poker.
Well, you'll get to spend that on the Chromografix decks, because they cost about 220-250% of what a standard deck takes to create, but then again they will be the world's first large production ultra high definition photographic quality faces and 5-color process (CYMK + 1 or 5 spot color) backs as well.  I suspect that the actual selling price for the first group will be slightly higher, but they're not my decks.  The first groups sold will likely be Lotrek's "Dark Venexiana" decks, next up will be a special new artist's "Stained Glass" decks, and the 3rd is as yet to be determined, but I have a feeling you'll know the artist's work when you see it.  That sample "Boer of Hearts" up there is just that simply because there was no such thing as a digital quality deck back then.

That's nowhere near the anticipated quality of our decks which can have up to 16+ million colors on the uncut sheet, although of course I do know that the math works out to roughly 7 million dots on the face of a poker card at 1000dpi, so we'll probably go up to 1200dpi or even 1600dpi after we get going.  To compare, most decks done until recently are 400dpi vector graphics, and recently 600dpi has become more common.  That means 160,000 dots / square inch (400dpi) or 360,000 (600dpi), but ours will start out with 1,000,000 dots per square inch and go up to more than 2.5 million when we go to 1600dpi - we're going to do some amazing things for the playing cards industry!

I have to keep a few tricks up my sleeve until we open for business...
« Last Edit: June 18, 2014, 12:24:14 AM by Mike Ratledge »
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PrincessTrouble

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The Stained Glass deck sounds really interesting.  Looking forward to that.
 

 

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Sounds awesome - so excited everyone above me gets a +1
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Mike Ratledge

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Just a note, and reality check from Bill Kalush today, we're going to 'stand down' on the Chromografix decks for a couple of months, and prove the production first, as it is we're still not able to be absolutely certain that we can produce them efficiently enough to sell them on the first day of launch.

In any case, we will be offering CMYK + 1 spot color or 5 spot (PMS) color faces and backs to begin with, and then the ultra high quality decks will follow in a couple of months.  The first decks will all be 5-color and still much higher resolution than the 600dpi standard used today, effectively 1000dpi although all graphics will be in vector format, which means that you can scale infinitely to any size without having to change the files used to produce the artwork.  We'll like go to either 1200dpi equivalent or 1600dpi equivalent shortly thereafter, but unfortunately what we've found is that most artists/designers aren't ready to handle the added work of creating these Chromografix decks - yet, but we'll be working on that in parallel to our proving of the technology and production capacity.

Today, I added U S Playing Card Co and their "Bicycle", "Bee" and "Tally Ho" brands to our production partners, as well as Quantium of Taiwan to perform fulfillment and delivery of products to the Asia/Pacific/Oceania area and beyond, perhaps as far away as Europe, depending on the cost and capacity of that company, which is in fact a very large company owner by Singapore Post, and has branches throughout the Asia-Pacific area.
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BiggerDee

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Wow, I'm really looking forward to this! I really hope that this will encourage a lot of budding artists to be more likely to release their deck designs! I'd love to see all of these ventures thrive in their own niches, complementing each other with a different share of the market. My collection will continue to grow by leaps and bounds! This is a very exciting time in the deck collecting (As it relates to what I do with cards...YMMV!) world! Hopefully, everyone wins!
 

 

Mike Ratledge

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Wow, I'm really looking forward to this! I really hope that this will encourage a lot of budding artists to be more likely to release their deck designs! I'd love to see all of these ventures thrive in their own niches, complementing each other with a different share of the market. My collection will continue to grow by leaps and bounds! This is a very exciting time in the deck collecting (As it relates to what I do with cards...YMMV!) world! Hopefully, everyone wins!
I think everybody wins this time, we're going to be creating some amazing products from the first day (well, with a 2-to-3 month lead time for production and delivery)!

I hope to see everybody come and see what we have to offer when we open the doors some time around the end of July or first of August.  We live in exciting times, and the world just gets smaller every day.  The partnership has people from Greece, Stockholm, Australia, Singapore, Canada and the US, and people working for us from Guam, Spain, New Zealand and amongst many others.  "It's a small world after all", so they tell me.
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Mike Ratledge

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Since we already have the 'sandbox' (unbranded, no customization, no partner logos, etc) version as of Wednesday, I'm moving the target dates up by a week and it could slide this way again, still.  The launch date is now set for July 25th and we hope to really beta test July 4th, but if you'd like to test and look around now, the site is up and running on the vendor's website: http://card.crowdengine.com - feel free to come, log in (it boots you off as soon as you register so you can do the required e-mail address verification) and log in and look around.  If you do, please keep a pen and paper handy, or "notepad.exe" running so you can take notes about what doesn't look right or work right (or as expected) and send it along to me at "cardlauncher@gmail.com".

Also, "CardLauncher.com" no longer redirects to the "Something Wicked This Way Comes part 3" discussion on UC, it's a MailChimp e-address collection form so you can sign up to be notified a few days before we launch.

Thanks!
« Last Edit: June 22, 2014, 01:19:50 AM by Mike Ratledge »
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troy

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Here's something to fix right off the bat http://www.cardlauncher.com/

I signed up for the mailing list, but the bottom message is cut off. You just need to make a few tweeks.
 

 

Thirdway Industries

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I signed the mailing list. Seems a great project.
« Last Edit: June 22, 2014, 09:22:19 AM by EvilDeck »
 

 

Mike Ratledge

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Here's something to fix right off the bat http://www.cardlauncher.com/

I signed up for the mailing list, but the bottom message is cut off. You just need to make a few tweeks.
Oh, gotcha. That doesn't show up while I am designing the page, only after you sign up. I will stretch the window size down just a bit..

Thanks! Apparently nobody else has noticed because I have more than 500 names as of midnight and that is first 30 hours or less.
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CordedTires

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Here's something to fix right off the bat http://www.cardlauncher.com/

I signed up for the mailing list, but the bottom message is cut off. You just need to make a few tweeks.

Subscribe to -be- notified

....why am I the only one who is bothered by typos? Please nobody answer that.
 

 

Mike Ratledge

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Subscribe to -be- notified

....why am I the only one who is bothered by typos? Please nobody answer that.
As many times as I've looked at it, I hadn't noticed.  I'll go fix it.

Thanks!
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DarkDerp

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 Kick-starter is so popular and large because of it's API. From peeking at the files it looks like you have decided on Drupal for the CMS? Is this going to be set up where artists contact you directly and projects are selected by the admin and then are processed onto the site? Will it be  the admins that then work directly with the printer? My guess is you are focusing on a  smaller clientele than a "anyone with an idea" Kickstarter approach. Its a pretty neat idea, my only question being on the needed price for each deck. Kickstarter has the luxury of grossing pennies on the dollar, the software basically does all the middleman work,  but this model (unless im completely off) would take up a considerable amount of time per project.
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Sher143

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Kick-starter is so popular and large because of it's API. From peeking at the files it looks like you have decided on Drupal for the CMS? Is this going to be set up where artists contact you directly and projects are selected by the admin and then are processed onto the site? Will it be  the admins that then work directly with the printer? My guess is you are focusing on a  smaller clientele than a "anyone with an idea" Kickstarter approach. Its a pretty neat idea, my only question being on the needed price for each deck. Kickstarter has the luxury of grossing pennies on the dollar, the software basically does all the middleman work,  but this model (unless im completely off) would take up a considerable amount of time per project.

Artists build their own project and submit this for approval. This process is being beta tested right now. The project creator will still be working directly with the printer. They have the freedom to choose whichever printer they'd like, although since EPCC and USPCC are partners, they will be easier to work with. Project creators are required to have quotes from their chosen manufacturer before their project is approved (proof that their campaign goal is a reasonable amount). A copy of quotes from EPCC and USPCC and the fulfillment partners will automatically be given to CardLauncher admins. To clarify, admins review projects submitted for approval, but approval of projects are not based on the admins' personal taste or preferences. Admins review projects to ensure that the project is legitimate. Some things admins will be looking for: quote from chosen manufacturer, reasonable campaign goal for number of decks in the project, and amount of artwork done (should be enough to give backers a good idea of the deck; ensure that it is not something under copyright). I am not sure what you mean by the price for each deck. The project creator will be determining this.
« Last Edit: June 24, 2014, 08:34:16 AM by Sher143 »
 

 

Mike Ratledge

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Thanks, Sher.  The decks will be about $6-$7 for the basic ones, and shipping is calculated at handling from each of the fulfillment partners plus actual cost by 'bouncing' the weight off the USPS (or UPS or FedEx depending upon who's fulfilling) for "Express" shipping, if you chose. Lake Michigan Mailers already send everything up to 4 decks (13 ounces max) first class mail and anything more by Priority Mail 2-to-3 day, and will offer UPS "overnight" express - if you want it.  Kings Wild does not do express shipment, and Gambler's Warehouse also offers your choice of UPS or FedEx for Express shipment, FedEx overnight and UPS 2-to-3 day delivery.  Average cost will be $10-$11 for a single deck, and that's the worst case example, because 4 decks costs the same for shipping, meaning 4 decks would be around $28-$32 for standard shipping and "Express" is whatever you wish to pay for - and depends upon who the project manager picks for the rewards fulfillment process.  So, four decks will cost you $7-$8 each delivered.  All of them are basically a handling charge plus actual shipping, and "handling" includes packing materials.  The one gotcha is uncut sheets, because CL insists that they be shipped separately and that's adding about $8-$10 depending on which partner is picked.  We're just as passionate about playing cards as everyone else, and it's not going to be a "let's doodle on a piece of paper and run a KS campaign and take $20,000".  It's impossible to run a fraudulent campaign on our system due to the required escrow of funds for both production and fulfillment, and even those few that do self-fulfillment which we strongly discourage but allow for proven groups like Uusi, Jackson, Paul Carpenter, Chris Chelko ("Whispering Imps"), Shane Tyree and the like.  I single project fulfilled is not a "track record" of successful fulfillment, and we will not allow anyone to go outside the escrow system without one.  They also will not be able to display or trademarked "Guaranteed Rewards Delivery" logo either.  We simply cannot guarantee delivery for self-fulfilled campaigns, and that is quite clearly spelled out for both backers and clients (artists, designers or campaign managers that hire the artists & designers to do the artwork).  As we increase the volume, the partners will have to offer us even better rates, and that will make the costs for the backers go down as well.  The 'cart' model - nothing like anything you've ever seen from any CrowdFunding site - will allow you to pick multiples of any items that is allowed more than 1 up to the number set by the client, and add a single "Early Bird" or Limited tier as well, then the actual weight will be used to compute the shipping, which will be presented (if offered) both for standard and express methods.  You get what you pay for, as always.  That means that if the client picks LMM for fulfillment and you order a brick (or even 5 decks or more), it's automatically shipped Priority Mail inside the US (actually anything with a 5-digit ZIP code, so that includes Guam, Puerto Rico, the US Virgin Islands, Northern Marianas, etc).  Canada/Mexico is "Zone 2" and costs a little more, Zone 3 and beyond (up to Zone 19) are calculated precisely by destination if allowed by the fulfillment center or "homogenized" using a moving weighted average of all campaigns to date if not.  We look up the actual costs on USPS.com, UPS.com and FedEx.com using the weight plus packing materials and add 5% to insure that we don't shortchange the fulfillment partners, or the backers either.  The seller/client receives absolutely not one cent of the shipping costs, but because it has been traditionally calculated as part of the project funding goal, it still will be for us although we at first didn't want to do so.  We listened to the artists and designers that said it just wouldn't work because people are used to seeing it in that number and agreed they were correct.

Those prices are for the standard decks you are used to on KS, and can of course be higher for Limited Edition (we consider that 2500 decks or less, although in my mind a LE is 1000 or less, it's just not practical to do so any more) and certain things like artist signed items have to be self-fulfilled regardless of who does their normal fulfillment.  Of course if the artist is in the US, they could choose to sign these items and have the fulfillment center delivery them as well, but I feel it's unlikely to happen that way.  Anything beyond playing card decks and uncuts is not guaranteed, so coins, t-shirts, artwork, wooden display items, poker chips and cow chips for all we care are all self-fulfilled and not the companies main goal: "We're passionate about playing cards!".
« Last Edit: June 24, 2014, 11:42:57 AM by Mike Ratledge »
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Rob Wright

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Mike, I thumbed around the site. Looks pretty cool. Do you already have submissions?
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Mike Ratledge

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Mike, I thumbed around the site. Looks pretty cool. Do you already have submissions?
The site isn't even alpha quality yet, it's just the white label version with a CardLauncher logo in the corner.  I'll have alpha with branding, partner logos, customizations we initially asked for in a few days and beta skin quality in about ten days.  Right now any projects that are built have the "no charge" token in them to prevent them from actually trying to authorize against PayPal - but we're building several projects this weekend, by Lotrek, RJ Tomlinson, and a couple of other people that I can't say - and Jackson is supposed to do one, but as always he's so busy I can't say for sure what day it will be done more what exactly he's going to do, either.  Bill Kalush is standing ready to make these decks happen, and of course now we've got USPCC and their Bicycle brand as partners with a dedicated Custom Decks sales rep, too.  It's getting closer by the day, and we're 75% customized for our part of it: Facebook & Twitter integration done, PayPal and Google Analytics done. We're waiting for the branding and customizations we've talked about to be coded and that's happening right now, along with code mods we've found in the pre-alpha testing, even.  I suspect a realistic launch date is about 15-July, but I won't commit until every single thing is working precisely like I wanted it to start with, and I've already put a design hold on things until what I wanted is done right first, then we'll add more features.  The "point and shoot" basket model instead of the "one tier fits all" model that every single other CrowdFunding site uses isn't in there yet, but it should be in the alpha code.  Beta code should have the shopping computations in it and then we're ready to launch as long as we don't see major problems, so two weeks out from there I'll unlock the doors.  I'm ready - have been, because I've been knee deep in this quietly for 5 months, almost 6 at this point.  I think everybody is ready - including the third graphics artist partner that I can't mention yet because he wants to be anonymous for now - but I know that you know him, you have to. That will come out in the next couple of weeks.  Be ready: "Expect the bets and handle the rest"...
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Rob Wright

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we're building several projects this weekend, by Lotrek, RJ Tomlinson, and a couple of other people that I can't say - and Jackson is supposed to do one........

............I think everybody is ready - including the third graphics artist partner that I can't mention yet because he wants to be anonymous for now - but I know that you know him, you have to. That will come out in the next couple of weeks. 


LET THE SPECULATION BEGIN! (said like the Iron Chef)  :bosswalk:

First thoughts, Randy or Paul.

You've made some comments on the Requiem Team's Heretic KS project  :-\

A few more guesses- Chris Chelko, Lee McKenzie, Shane Tyree ,or Chris Ovdiyenko? ? ?

Could it be Emmanuel Jose's Sawdust, or Delicious deck  :D

There's always Kardify Projects, or Gamblers warehouse....

Wait............wait.........I've got it!

The Don Boyer Fedora Hat deck is finally going to be made  :t11:


courtesy of Sparkz
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Wait............wait.........I've got it!

The Don Boyer Fedora Hat deck is finally going to be made  :t11:


courtesy of Sparkz

Just remember, the last name is of French origin, so the "r" is silent!  And the fedora is dark gray, not green!
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Mike Ratledge

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heheheh, good guesses every single one, and I can tell you that we've been in touch with every single one of them in one way or another, and several are already partners, like Gambler's Warehouse's "KPak" division is one of our fulfillment partners, for instance.  So is Kings Wild Fulfillment (Jackson), and all of these people have expressed either direct interest, or a position that's a bit too popular for our enthusiasm right now - a "Wait and See" position, meaning they want to see us "Walk the talk" first, and I guess you can't blame them.  Never-the-less, there are plenty of people that are just itching to get off KS (anywhere - but CardLauncher is meant to be exactly that: the reasonable and thinking person's alternative to KS for playing card decks projects.  All of these people probably will run projects on CL sooner or later, and a few of them have committed to running as one of the "big boy" decks for the 1st, 2nd or 3rd wave of projects, as well.  We've got quite a few people that want to get onto our system the moment we can unlock the door.

That being said, we're always open to suggestions and also of course to having anyone that knows someone that might be interested in running a deck(s) project get them in touch with us, and let's talk about funding your project on CardLauncher.  We'd love to see someone like David Copperfield, David Blaine, Lee Asher or another primarily magician-oriented or cardistry-oriented person that's a big name draw to run a deck on CL, and we feel certain that doing so will insure that both they and CL benefit to the maximum possible from such an arrangement, so much so that for the first few months (end of 2014, actually), we're offering to let any really big name artists, cardist, or magician run their CrowdFunded deck(s) on CardLauncher for 20% off the standard 5% fee which everyone is used to paying and has been for more than 5 years, now.  That means we'll accept their project(s) on a 4% fee base through the end of the year.  It's one of those marriages made in heaven, frankly: we want to see a big name artist run a deck or decks on CardLauncher, and we're willing to be flexible enough to entice them to do so as well.  Don?  See that not-so-gray Fedora right now?  Maybe it's time for YOU to be having someone design a deck for you?
> Mike <

Opinions are my own, your mileage WILL vary...

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