I've seen that back before - it was in the Robinson book, because USPC used it on a Bicycle deck. It's #78 in her book, called "Twig", but it originally came out in 1904 under the name "Coral". However, it looks like an INVERTED version of the design - instead of a colored background with white twigs, it's blue twigs on a white background.
Beyond that, all I could say is that it's clearly a product intended for Europe. It was probably printed for sale in the UK and France, but with different tuck boxes for each country - you have the UK version. It's a French-style deck, specifically a "Parisian" deck as opposed to a "Rouen" deck - longer cards, slight difference in the pips, indices have French-name letters (R for Roi/King, D for Dame/Queen, V for Valet/Jack).