That is really beautiful. I actually bought my first card posters on eBay yesterday. They weren't anything special like this though; just some things from the 40's or so. But that's pretty salty for such a small paper, don't you think?
Quote from: 10ofclubs on June 02, 2013, 07:40:37 PMThat is really beautiful. I actually bought my first card posters on eBay yesterday. They weren't anything special like this though; just some things from the 40's or so. But that's pretty salty for such a small paper, don't you think?Salty? That's got to be slang for something, but I don't know what.I think that card looks gorgeous. They REALLY knew how to print back then, all handcrafted, artistic work - quality automated printing presses were still a way off in the late 19th-century. Decks themselves were expensive in inflation-adjusted dollars because of this - I don't think it was until the turn of the century if not later that the prices really dropped enough to make them affordable to everyone. It's why deck presses were quite common in the antebellum years and far less so heading into the 20th century - the presses were used to flatten the cards and get the maximum amount of life out of them, and typically it was the saloons and taverns that owned the decks rather than the patrons; they were thought to be that expensive that most common folk couldn't afford them.
One great thing about playing card ephemera like this store card [likely displayed under a glass counter top] is that the playing card printers did their own - and of course they did their best work for their best customer, themselves.